BMW's August 2015 Global Sales Rise 7.6% But Is Outsold By Mercedes-Benz For The Month As Lead Shrinks To 27,000 Units

Deliveries in August up 7.2% to total 156,437
BMW brand grows 7.6% in August with 135,735 vehicles delivered
Group year-to-date sales total 1,429,390, up 7.4%
Strong momentum in Europe: +10.5% in first eight months
MINI sales up 20.6% in year-to-date: deliveries total 211,826

Munich. The BMW Group achieved its best ever August sales result with deliveries of BMW, MINI and Rolls-Royce brand vehicles totalling 156,437 for the month, an increase of 7.2% compared with the same period last year. It’s also been the company’s best ever first eight months with year-to-date sales up 7.4% (1,429,390).

The BMW brand increased its global sales by 7.6% in August, with a total of 135,735 vehicles delivered to customers in the month. Sales for the year-to-date rose 5.5% to 1,215,298.
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Hawk - 9/11/2015 7:48:54 AM

0 Boost

More proof of an aging population. ;-)

TomM - 9/11/2015 9:40:44 AM

+4 Boost

While that is one of the causes - there is another

Audi, BMW, and Mercedes have started to produce cars that are priced in line with higher end versions of lower mid-size cars from Ford and Toyota. WHile these cars are actually smaller - people look at them as being a premium car -even though they are not as premium as they would seem - so they but the "Name". It is a status thing - and THAT is what fueled the BMW 3 series for years.

If you actually look at the sales of these three - you will see that it only Mercedes that actually sells well in larger more luxurious cars - THe 7 series rarely sells well outside of Germany - and the A8 is a non-starter. And that is because Mercedes styles its LARGE car first - and them makes the others look somewhat like it - rather that style the SMall car first - which gives the large car less presence. AUdi - especially - has gone too far in making all of its cars look alike - so why buy and A8 - it looks from afar just like an A4