Google Gets Serious And Hires Former Head Of Hyundai USA To Head Self-Driving Car Project

Google Inc. is bringing in John Krafcik, the veteran Ford and Hyundai executive, to head its self-driving car program, presenting the clearest sign yet of Google’s broad commercial aspirations for the project.

Krafcik, 53, a manufacturing expert and a fan of disruptive technology, comes to Google from car-shopping service TrueCar Inc., where he has been president since April 2014. Before that he was CEO of Hyundai Motor America from 2008 to 2013, guiding the Korean automaker through a period of rapid growth.

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