Hyundai Prepares To Clean The M3's Clock With 480HP Twin Turbo AWD Genesis Coupe

I wouldn't spent a dime on a Hun-Day....

I would. The Genesis coupe is quite competent.

Hate those shaped exhaust tips. You look inside and see a round hole staring back at you. Makes no sense. A fake design cliché that has ruined the ass-end of many of today's cars.

Lets face it - what sells and continues to sell Hyundais are its long warranty and the deep discounts the dealers give to sell them. They are probably good cars - but they are not premium cars - and not looked on by anyone I know as premium cars.

While even if they create a premium Brand - Kia is not it either - people will know - at least it won't have the Yugo brand on it - oops I mean Hyundai. But be honest - the people who buy Hyundai premium cars are people who Think it makes them equal to the real premium buyers - but the fact is - we all think of them as people who cannot really afford a true premium car.

@TomM This is 2015 not 1995. Hyundais are not marked down any more than the competition. You can live thinking that you know a truth or you can live in a data-based world. The fire sale discounts in the segments Hyundai competes in are over at VW.

Matt I hate to say it but Hyundai is the Asian version of VW. Regardless of what they build and the quality of it (just think Equus and Phaeton) in the eyes of the general public they will be "budget/value" models and will never be seen as premium. You might be the only one on this board who thinks Hyundai might be at the same level as Toyota or Honda. There is a reason while TM and Honda can ask higher prices for their products and not Hyundai, its a fact. We all know you are biased since you sell them but lets get real, most people here in the USA see them as if its 1995 just as they see VW.

If BMW and Audi did not have their amazing lease and long warranty plus free mantaince plan for 60k miles...whom would buy BMW and Audi.

We all know 85% of BMW and Audi are leases. No one would keep these POS after their lease is up...these "premium" cars are a money pit! Only idiots that buy these cars up after a lease are welfare people living their dream.

Long warranty?.....get 'outta here. BMW's warranty is crap. And you get the shaft when you want to extend it. If all manufacturers would just offer standard 5 year or 100k miles.

Everyone still gets paid at the end of the day, why shaft the customer, then, well, shaft the customer, then shaft the customer.

On a side note, I'm warming up to the idea of these After-Warranty services plans you can get for like 4 years. I was speaking to a rep. the other day about a BMW X6. The idea that I pay few hundred $ deductible if the air suspension or fuel pump goes out is music to my ears. Going to throw down by xmas for a 2013 X6 xDrive 50i.

@jameswisrik

I was with you until you started talking about "welfare people"....

But anyhoo....there are a few types of car buyers: those who always want a new car, those that will get a new car when there's a deal, those that just gotta have a specific brand. Consumers that buy the loaded full-size Hyundai & Kia appreciate the plentiful features & comforts of a vehicles that don't need to be as expensive as the UK & Japan luxury brands.

Not everybody with the "means" chooses to spend it on over-priced cars.

What kept the current Genesis coupe out of the running was that it did not have a V8 option to battle the Mustang and Camaro. A cursory glance at the car reveals just how similar it is in size. They aimed at the 350/370Z and the Infiniti G coupe when the money, profits, and volume are in the pony car segment.


If Hyundai can deliver an AWD turbo coupe for Mustang GT prices, they will sell every one they build.

i don't care if the hyundai smokes the m4 even though id love to have an awd m4. id still take the BMW over the hyundai. its no different with why people choose 911's over a GTR.

Whore...LOL! i will have a big smile in MY GTR when i smoke your 911. I do love the 911...but next to the GTR - the 911 looks girlish..like in the movie "CARS"

Design is a mess. Grille, head and tail lights, rear diffuser, etc.

So, let's take a moment to count how many cars from the USA, Japan, and Korea have been claimed to "clean the clock" of their direct German competition. Ok, I've run out of fingers and toes to count them on, so let's just say there are/were many.

How many of them are outselling ANY of their direct German counterparts: 0

Let's continue. Equus, K900. Both supposedly good enough to best their much higher-priced German counterparts. Yet, their combined sales don't even come close to the sales of any individual A8, S or 7. Even the Genesis is selling only half of the E-Class or 5 Series' volume and doesn't even come close to the more closely priced (and smaller) C-Class and 3-Series.

Now, here's reality. if Hyundai is to build this "M3 killer" (or to be correct, an "M4 killer" since this is the Genesis coupe), It would likely start at a price of at least $50-$60k (considering the current top-level Genesis Coupe starts at $33k as it is). Optioned up, we're talking $65k-$75k.

So....does anyone truly think that buyers will flock to pay this much for a 480hp Genesis Coupe? The numbers (and reality) are absolutely, stunningly, not in their favor. And what muscle-car fanatic is going to "pony up" (pun intended) and forego a comparably priced Mustang/Camaro/Challenger variant? Or even a Corvette Z51?

And, no, this IS NOT about any bias towards German products in the least. It's about as objective as I can get based on the speculation of Hyundai building this car. Not a single person can deny raw sales numbers.

HOW MANY PEOPLE LEASE THE GERMAN VEHICLES...85%! THEIR LEASES IS SO GOOD...60K MILES OF FREE MAINTAINCE. LITTLE DOWN AND LOW MONTH PAYMENTS.

THE QUESTION IS ...HOW MANY PEOPLE KEEP THEIR GERMAN CARS AFTER THE LEASE...10%.

ONLY WELFARE TRAILER TRASH WILL BUY THE LEASED VEHICLES...SINCE OBAMA PAYS FOR THEIR FOOD AND HOUSING, THEY ARE THE ONLY ONE THAT COULD AFFORD THE MASSIVE MONEY PIT IT WILL TAKE TO FIX THESE POS! (EXCLUDE BENZ AND PORSCHE)

Yes...many of the comments makes it feel like 1995...really. I remember when nobody wanted to give Lexus a chance or gaffed at big Benzes. Now consumers are so confident in Toyota & Honda/Acura, no matter what BS they offer - don't matter - these people will buy it anyway.

The difference is execution and results.

Lexus sought to sell luxurious cars with incredible reliability. Mission accomplished from almost the first car sold in 1989. Lexus cars were quieter, more solid, and far more reliable than most German offerings at the time.
What's different for Lexus today vs then is the fact that they keep promising performance and aren't delivering. So, their reputation is taking a bit of a hit.

Hyundai sought to sell cars that were on par with Honda/Toyota. Since 1986, it took them about 20 years to get to the point where their Sonata finally threatened the Accord and Camry. Then the Elantra and other products followed suit. And now with their "premium" products, they are still falling a bit short, overall. Yes, the Genesis and Equus are solid, luxurious, nicely-styled cars, but in very few, if any, ways do they exceed their German counterparts. Especially from the perspective of a dynamic driving experience, they fall short.