Fiat Chrysler Ponders Ram Branded Expedition And Suburban Competitor

Fiat Chrysler Automobiles is studying whether to build a large Ram SUV to compete with the Chevrolet Suburban and Ford Expedition.

CEO Sergio Marchionne, speaking during a conference call today to discuss the company’s third-quarter financial results, said a potential large SUV was possible because of the planned redesigns of Ram’s pickups.

The large SUV segment is “the near-exclusive use of some others. We have a reasonable chance of getting at least part of that market,” Marchionne said.

 

W124E320 - 10/29/2015 3:39:07 PM

0 Boost

About time...

MDarringer - 10/29/2015 7:48:22 PM

+1 Boost

I know, right?

MDarringer - 10/29/2015 7:55:14 PM

+1 Boost

FCA needs to invent in a scalable, aluminum-intensive, SUV architecture that could be a Jeep Grand Cherokee, Grand Wagoneer, a Ram "Durango", and Ram "Suburban".

Given that Dodge is going to be affordable-performance RWD cars, I'd move the Durango to being a Ram product and add the "Suburban" on.