Lexus Kicks Utilitarian To The Curb And Ushers In Sexy To Combat The Germans

Anxious to boost Lexus' sex appeal, Akio Toyoda is making clear which categories of vehicles will work for the luxury brand and which simply aren't seductive enough.

So what about a Lexus sporty coupe? Yes, that'll work. A premium station wagon? Nope. A stylish sedan? Most definitely.

A seven-seat SUV? Hmm. Mr. Toyoda will have to get back to you.

Lack of sexiness is one reason Lexus won't chase European rivals in offering station wagons, Toyoda says. And it's also a reason to not rush out a family-hauling, seven-seat SUV.

2015 Tokyo Motor Show Gallery

2015 Tokyo Motor Show Gallery

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TheSteve - 11/2/2015 10:01:39 AM

-1 Boost

SOME people call this "sexy." Others call it, "OGM, that's fugly."

Are we still referring to BMW's "Flame Surface" period as "polarizing styles," or are we saying "BMW's era of ugly cars"?

TheSteve - 11/2/2015 10:03:11 AM

-1 Boost

(Typo: OGM -> OMG)

jackpuls - 11/2/2015 8:53:01 PM

+3 Boost

Yet another overpriced & more than ugly Toyota... Really?!?

knowitall1985 - 11/2/2015 11:49:52 AM

-1 Boost

Just the fact that you don't like it will make it successful.

atc98092 - 11/2/2015 1:01:09 PM

+5 Boost

Sexy? Stupid looking.

MicrosoftUser - 11/2/2015 1:38:35 PM

+3 Boost

Akio Toyoda's Lexus/Toyota styling language, designs = Hideous, boring, way over done or just plain ugly and NO WAY sexy unless they fire all the current designers and hire all new ones with real design taste and backgrounds. Akio and his Lexus/Toyota's current designers are either been on on some serious crack or watching to many horror movies to get their inspiration.

knowitall1985 - 11/2/2015 6:26:32 PM

0 Boost

Your opinion is wrong, the car's are ahead of their time. Let the copying begin.....LOL!!

USNA1999 - 11/2/2015 9:30:55 PM

-1 Boost

This is what I call a LEXUS, very elegant car. As for the NX, keep that RAV4 out of the line up. I guess anything to get back the sales crown.