Is Lexus New Design Language A Stroke Of Genius Or A Stretch Too Far?

Judging by their exploding sales I'm leaning toward a stroke of genius.

What's exploding is a whacked out idea of what is good taste... Sales are obviously not dependant on style when it comes to a purchase decision. Good Lord, what a joke... Is Lexus the brand.

Sales is sales so yes this is genius...pretty maybe not.

Well, it's true. Without the RX (and ES), Lexus wouldn't be more than Audi and Acura. Lexus probably has the most skewed sales numbers of any brand when comparing their entry-to-mid-level cars vs. their mid-to-high-end models. Yes, BMW has the 3/4 Series that far outsell the rest of the lineup, but those cars are a staple and benchmark of the small premium sports sedan segment. At the same time, there is pretty balanced sales numbers amongst the 5 Series, X5, and X3. Mercedes has a very balanced distribution of sales across the board. The most balanced of any brand. More importantly, Mercedes dominates the high-end of the category, easily.

stroke of genius if we are living in a cyborg universe. Gimmicky and tacky

To cidflekken's point...it better be a stroke of genius because based on the age of the typical RX and ES customer, those models are currently heading in the direction of the Lincoln Town Car...last buyer program...and if those two are the bulk of Lexus sales, storm clouds are closing in.

Somehow I'm doubtful that it is a stroke of genius. Their more drastically styled cars aren't anywhere near the sales numbers of the Germans. The IS, GS, and LS aren't even close. The RC is selling half of the 4 Series volume and about 75% of the A5 volume. And when the new C-Coupe arrives, forget it. The NX was behind the RDX and Q5 in sales last month (and I think most of this year), and about even with the X3.

Their Grill looks like the cow catcher on the front of a Steam Locomotive from the 1800s. Sorry - but I do not see why a Lexus deserves more money than a Toyota - example - the ES Lexus is just a fancy Toyota Avalon - and outside the Avalon is the hands down winner in styling.

Lexus was basically the Toyota Buick - boring and reliable cars with a hint of luxury. However - they never really were in the premium market - without the RX and ES (Both Camry derivatives) they would not be there. In fact - the Japanese Luxury cars (THe LS and the Infiniti Q45) never really sold well against the German competition.

If the new Buick LaCrosse looks a lot like the Avenir - I suspect it will take that market back. Every group of people age - and when they do - they want a car that is smoother - quieter - and more luxurious. So having a high average buyer age in not minus - new people enter that age bracket every minute.

Wrong!!! The LS430 outsold the 7series and S-class for several years. Don't run your mouth before you do the research.....

To *ME*, they look hideously deformed and grotesque. When I was shopping for a new vehicle early this year, I passed Lexus over solely because of their exterior styling.

However, Lexus sales are strong, and reports say that the people buying Lexus actually like the styling. Some like it a lot.

So while I dislike their appearance, I must conclude that Lexus has carved out its own unique market, and is doing really well there. You can't fault them for that. They're no longer an Asian Mercedes wannabe.

Even though Lexus is so not my cup of tea, I respectfully tip my hat to them, and say "Well done!"

Lexus buyers=too much new money; too little good taste.

Don't you think you have it backwards? Maybe the inherited money has the tired old tastes? Earned is better than inherited wouldn't you say?

Any new model coming out will see a bump in sales. The real measure is how is the RX doing in market share with this generation compared to when the last came out. Also, I'd like to see the trend lines for this generation compared to the last.

I think the RX design is hideous, and I generally have thought highly of Lexus as an automaker. You can go bold without going down the path of the Pontiac Aztek, which is what this design change reminds me of.

Design of new grille is AWWWSSSOOMMMME! I like how aggressive the new design, and will sales increasing..so do many others!

Its the current fad....Audi did it...even the Ram Trucks as well as Ford trucks...I like it but i'm ready for someone to come up with a new grille design.

I think Genesis--if marketed intrepidly--could easily scavenge sales from Lexus.

Horrendous but yet again people flock to Lexus for the peace of mind that reliability gives them.

Lexus is a great brand, if you don't care about radiation and bad design and boring brand image of the car, all for the sake of reliability.

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Is Fukushima Godzilla? Why 38 million Tokyo residents are at risk.

Zhuravichi Children’s Home is another institution, among many, for the Chernobyl-stricken: “The home is hidden deep in the countryside and, even today, the majority of people in Belarus are not aware of the existence of such institutions” (Source: Chernobyl Children’s Project-UK).

One million (1,000,000) is a lot of dead people. But, how many more will die? Approximately seven million (7,000,000) people in the Chernobyl vicinity were hit with one of the most potent exposures to radiation in the history of the Atomic Age.

The exclusion zone around Chernobyl is known as “Death Valley.” It has been increased from 30 to 70 square kilometres. No humans will ever be able to live in the zone again. It is a permanent “dead zone.”

...

Fukushima is literally a time bomb in quiescence. Another powerful quake and all hell could break loose. Also, it is not even close to being under control. Rather, it is totally out of control. According to Dr. Caldicott, “It’s still possible that Tokyo may have to be evacuated, depending upon how things go.” Imagine that!

http://www.ukprogressive.co.uk/is-fukushima-godzilla-why-38-million-tokyo-residents-are-at-risk/article40210.html

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Fukushima – a Hushed Up Catastrophe

The Fukushima disaster is radiantly exposed in the Pacific Ocean, but as for people behind the disaster, it is treated like the Manhattan Project, circa 1942… Top Secret!

Still, “Its against international law to dump radioactivity into the sea, but that is precisely what is happening on a daily basis,” according to Dr. Keith Baverstock, former regional adviser for Radiation and Public Health, World Health Organization (“WHO”), speaker at the Citizen-Scientist International Symposium on Radiation Protection, October 23, 2015.

As intimated by Dr. Baverstock, inexplicably Fukushima is immune to international law, standards, and conventions, and nobody cares enough to do anything about it.

http://www.counterpunch.org/2015/10/30/fukushima-a-hushed-up-catastrophe/

In the end, Lexus, Infiniti, Acura, Toyota, Honda, Nissan, Subaru, Mitsubishi and Mazda...

you buy them because they are cheap and reliable. We all know the Japanese brands can never be a status symbol, all because of the fact that Japan is always associated with "cheap" stuff.

But thanks to Fukushima radiation, it will be worse than just that. Japanese stuff are now considered as cheap "radioactive" junk.

Where is the bumper protection? This design is so ridiculous that renders this Lexless U G L Y and U S E L E S S.

I'm looking forward to seeing it in person. I have disliked the grill on the sedans across the board and was similarly offput by the pictures of the NX. However, I've found the NX in person to be much better looking than the pictures - though still not something I likely would purchase.

Lexus is on it's way to total domination.....

The ugly Audi and RR grill did not kill their sales. Premium brands need a signature element to distinguish their models that otherwise would just blend in. Lexus does well because their hallmarks for comfort, quiet, and quality are apparent on any public road test drive.

Given Audi's reputation is still falling as diesel-gate continues to worsen, more customers will be looking to jump ship and Lexus likely pickup more than their share.