Adiós BMW, Audi, And Mercedes: Hyundai Prepares To Mop Up Your Luxury Segment With G90 Flagship

Hyundai Motor Co. has unveiled its first rendering of the Genesis G90, the flagship sedan for the world’s newest auto brand, previewing a design language dubbed “athletic elegance.”
The South Korean automaker announced plans for a new Genesis luxury brand just last week and conveyed the design for its first model Nov. 10 in Seoul.
The G90 will be the new brand’s range-topping model and a successor to the Hyundai Equus, which will be phased out.
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