Hyundai Knows A Good Thing When It Sees It - Jumps Back On Super Bowl Bandwagon

Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way.

The automaker will run two in-game advertising spots and another ad in the so-called pre-kick pod, right before the Feb. 7 game starts.

The Super Bowl advertising plans come as the automaker finishes the first year of its new NFL sponsorship.

"It's fitting that our most strategic Super Bowl marketing program ever at Hyundai is happening during Super Bowl 50 and what is anticipated to be the most-watched TV event of all time," Hyundai Motor America Chief Marketing Officer Dean Evans said in a statement.

7msynthetic - 11/12/2015 2:57:50 PM

+1 Boost

Um... you need a product to launch if paying that much $$$ in ad fee. Clearly Highundie has something big coming next year.

HughJass - 11/15/2015 12:10:46 AM

+1 Boost

It will be to officially launch Genesis as a stand alone discount faux luxury brand, Hyundai won't even be mentioned so dumb football fans think its something out of Germany.

Hyundai just calls up the government and asks for a blank check because when it concerns taking on the Japs, no number is too big.