Toyota Says BMW Is Teaching Them How To Give A Vehicle Emotion - What Can BMW Learn From Them?

Toyota doesn't need BMW in order to add emotion to their cars. Stop approving the f***ing designs. Go to Guigiaro or Pininfarina if you need direction.

BMW's marketing in the past few years has really been the selling point. Their designs are becoming more derivative and less organic. The combination of marketing and pricing product just beyond the common man's reach has fostered a demand to shell out for even the lowest tier offerings.

Between super capacitors, hybrid tech and carbon fiber engineering, BMW has far more to gain from Toyota than Toyota does from BMW.

To build reliable vehicles that doesn't break (electronics and gadgets).

"Agreed! BMW makes too many junk!! Only Japanese makes greatest cars!!"

Not according to Toyota.

Lets see - BMW can learn how to make their cars more boring, ugly, and cheap - from Toyota. Since BMW cars have apparently lost their way - and are not as compelling as they once were - Toyota is really having an effect.

BMW already has hybrid technology - and carbon fiber engineering - so they don't need that from Toyota. In fact - I don't see much use for this combination. Lexus and BMW are in different businesses - Lexus certainly is no match for BMW in sports sedans - or performance engines.

BMW is noteworthy in several respects:

(1) Consistently profitable: BMW seems to be recession-proof. When markets and economies are strong, BMW is profitable. When markets go south and economies are showing negative numbers, BMW is still profitable. This is worth noting, if profit is important to you.

(2) Rightly or wrongly, BMW is arguably the most admired car company in the world. Read the book "Driven..." to get a better understanding of why. One example is the Rover debacle; BMW realized it made a mistake, they *paid* to unload Rover, and they returned to profitability the following year (after a massive 1-time write-down that affected 1 quarter, big time).

(3) BMW makes products that people desire. This is different from making "the best" products, or even "good" products. It's a matter of leveraging consumer's values and beliefs, and offering a product that consumers can believe is "right" for them... at a premium. If you believe BMW's slogan, "The Ultimate Driving Machine," then just ignore what I said about them not being "the best," or consider me wrong on that point. (Note: I do NOT assert that BMW makes bad products.)

(4) Even when BMW is wrong, they're still "right." Remember the Flame Surface era? Before, BMW was accused of making boring (though tasteful) designs. During the era, many people saw BMW's designs as grotesque and discordant. Or in laymen's terms: Ugly. The polite people called them "polarizing." BMW's design chief, Chris Bangle, was quickly promoted, then moved laterally, and then right out of the company in short order. BMW did a full retreat from the Flame Surface design language after just one short model year. And yet BMW's unit sales and profitability remained respectable during this time.

Love 'em or hate 'em, BMW does an awful lot right. Mind you, this does not imply that Toyota doesn't, or that Toyota needs BMW in any way. Toyota and Lexus seem to be doing just fine.


(Disclosure: I have owned 4 BMWs in my life, and I loved them all. I currently drive another brand.)

How to break the record with number of RECALLS!

BMW can learn better reliability, better durability, better price control

Reliability. That's it.

How to not let Subaru design a sportscar.

Bases upon many of the opinions stated above, BMW is a pretty successful company because they do smart things. So if they want to do business with Toyota, there must be pretty good reasons why they are doing so. So what does that make your negative comments about such a relationship? Stupid comment from stupid people that are not working at BMW?

"Based", not "bases"

QDR QDR QDR....

I WOULD NEVER BUY BMW/AUDI...ONLY ASSHOLES WITH A 12YR OLD MATURITY BUY THESE POS!

Both are great companies, so we are telling what they can learn, RELIABILITY..that's all, no one is perfect. Regarding WAR, well ISIS prefer reliability i.e. TOYOTA and the DOD got angry when they saw that all ISIS drives TOYOTA for WAR....mmmmm...please you have to recognize that to TOYOTA...When there is no war or reliability is not important...then buy your BMW, but if your life is on the edge, I bet everyone here would pick up a TOYOTA....reliability is one of the most desirable quality of a car and they have it.

Toyota and the BMW are both reputed companies over years.Their car product are very strong,durable and beautiful to look at.Here what the BMW is teaching them to give a vehicle emotion.Here Toyota company has rapidly developed and established the name and fame in the auto market world.And Toyota also trying its best to gradually cut the internal combustion engine by 2050.Overly,both the companies are well reputed and highly established their names in the auto market but the only thing is that whether the car drivers are getting reliable service or not??? and the one thing that is the car dealers should not charge enormous amount of service cost and give adequate service to the defected cars.
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How about electronics that don't go stupid when it gets too cold.