Are You Waiting For The Volvo Coupe Concept To Become REAL? Don't Hold Your Breath Until...

It's hard to believe that the Volvo Coupe Concept made its debut at the 2013 Frankfurt Motor Show but alas, that's when it happened. At the time it was a big deal. The car was super sharp with its tight design and large infotainment display in the center stack.

Simply put, this thing was gorgeous.

Who knew that in two years the company would release a sport-utility vehicle evoking similar design cues and it would bring Volvo another step forward in the luxury vehicle game?

Here's the thing, though. Everyone I've spoken to about Volvo brings up the Coupe Concept. People fell in love with this vehicle. There's just one significant issue: the car won't come until around 2020. According to Volvo executives the company wants to refresh the entire product portfolio before wheeling out the coupe.

Considering the niche company's lineup is quite dated, we can't blame them; however, is it missing an opportunity to strike while the iron is still hot?

Check out what Auto Express learned at this week's launch of the all-new S90 sedan.

...“First we’ll roll out the 90 cluster, then we’ll roll out the 60 cluster. Then even that new [all-electric] product – and as everyone knows by now, an XC40 as well. All this we want to manage within a four-year period.

“In 2019, the XC90 will be the oldest car in our range.”

He told us the trio of concept cars previewed at Frankfurt, Detroit and Geneva in 2013 and 2014 would “carry [Volvo] quite far”...


Frankfurt Motor Show Gallery

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W208 - 12/6/2015 6:16:01 AM

+2 Boost

You really have to consider Volvo's history. Like GM and Saab, Ford really fkd Volvo back in the day. Geely has actually done what Ford never did, which is focus on the brand as a core offering.

It was only a few years ago that Geely acquired Volvo, and in that short time they've actually made it a profitable company with polarizing designs. Until they're comfortable with the numbers in China, I wouldn't expect too much out of them for the next few years.

Let's be realistic here, even if they came out with the coupe now, it won't sell in high volumes anyway, so why waste the capital rushing things. The pace Volvo is going right now seems to be just right for their needs.

MDarringer - 12/6/2015 10:10:06 AM

0 Boost

Ford poured a LOT of money into Volvo allowing Volvo to replace its limited, aged offerings with a modern, expanded lineup. When Ford sold Volvo to Geely, Volvo was solid.

Yes the new XC90 sells better than the old one, but all the trumpeting of how amazingly its selling ignores its volume. It's selling 100% better than the previous one, but its yearly volume is laughable.

Pricing the XC90 at $50K for the bare bones to pushing $80K for the fully loaded models was asinine.

Geely blew an opportunity with Volvo. Volvo has never been a premium brand and trying to make it one is foolish.

W208 - 12/6/2015 6:16:14 AM

+1 Boost

You really have to consider Volvo's history. Like GM and Saab, Ford really fkd Volvo back in the day. Geely has actually done what Ford never did, which is focus on the brand as a core offering.

It was only a few years ago that Geely acquired Volvo, and in that short time they've actually made it a profitable company with polarizing designs. Until they're comfortable with the numbers in China, I wouldn't expect too much out of them for the next few years.

Let's be realistic here, even if they came out with the coupe now, it won't sell in high volumes anyway, so why waste the capital rushing things. The pace Volvo is going right now seems to be just right for their needs.

PUGPROUD - 12/6/2015 5:46:30 PM

+2 Boost

I could not agree more. Volvo is moving in the right direction because Geely is letting the Swedes be Swedes and draw on their heritage. Ford could not only not do it with Volvo it hasn't been able to do it with its own Lincoln brand. Maybe they should sell Lincoln to Geely!

Dexter1 - 12/6/2015 7:22:21 PM

0 Boost

I have to agree with MDerringer—even though Volvo's style has come a long way, it will never be perceived as a premium brand. Those who buy Volvos are (1) professorial types in tweed jackets who appreciate the value of a well-built car and don't give a crap about what kind of leather and wood is used, etc. And (2) granola parents who want to keep their families safe and secure. Save the pomp and flash for MB and BMW lovers. Volvo-iets ain't them, nor will they ever be.