Genesis Promises Top Notch Experience For Customers - What Is Most Important To You From A Premium Brand?

Who gives a shit what kind of experience they promise. When you deliver a car that looks like a second generation Avalon had a baby with a current generation Genesis, who would want to buy it? Seriously, that G90 looks absolutely mundane beyond words.

It's an exec sedan and that's what it looks like. The only thing cutting edge styling is going to get you in this segment is oohs and aahs from fanboys on the internet and less market share.

A car doesn't have to be cutting edge to be attractive. More importantly, a car doesn't have to be cutting edge to not be mundane. This (the G90) looks like nothing but a Korean Taurus, at best.

And at Mercedes, BMW, and Audi the mantra is same sausage different lengths which is pretty mundane. Your response merely reflects your German car snobbery. Own it.

*sigh*, Darringer, you're like my grandma's record player. It's broken, but we all know the songs it plays.

I own nothing but Audi's but I have to agree with MD on his comment... Wait what am I saying...

Honesty and fast quick quality service.

After this G90, Hyundai should work quickly on its full-size premium/luxury crossover. I think the current Genesis is very nice looking and has been rated highly, but there is no luxury crossover to meet my family's needs.

Pay a little bit more $ and there are plenty of options. The fact Hyundai doesn't give you an option and you say there are no options means we know what your primary buying motivation is.

1. Treat customers with the utmost respect.

2. Sales people who are not trying to make a sale and who are well versed in current issues, culture, and manners.

3. Unexpected and unsolicited nice gestures.

4. A complimentary Genesis when their car is in for service.

5. Picking a customer's car up for service and dropping it off at the customer's convenience fully detailed.

6. Cover some costs even after the warranty expires.

7. If there is a problem, offer no explanations or apologies, but instead say "This will be solved to your satisfaction immediately."

Great list! Although I don't like the looks of this car.

@valhallakey...I hope to have one for an extended test drive. I had a K900 for 3 months and I liked it. I assume this will be worlds better or at least it should be...

Unfortunately - people who buy high premium cars are also conditioned to expect those cars to have more problems than others. Cars without power windows rarely have window motor problems (YOU should get the idea). However - these buyers also expect complete satisfaction at all levels when service is required - and they require the "cache" they get from buying a high premium luxury "brand". No matter what Hyundai does - they cannot supply that last one - so they will have to offer a car at a lower price - and bring in some new less well healed customers - who will marvel at the treatment THEY never got with their much lesser vehicles (Lexus did that against Buick). I was quite young when I bought my first S-class level Mercedes - yet I can still remember how I was treated with dignity and respect I never expected.

So am I the only one to like it?

If you are talking about the car itself - rather than the "line" of cars - then no - I do not favor the look. To me - a high end Luxury car has to be a little more conservative to actually sell to that OLDER age group that buys it.

Want to impress me? Tell me you've reduced total cost of ownership by buying some of the parts manufacturers you intend to use, and that you intend to pressure the parts industry into increasing inventories so we're not paying $400/tire on 22" wheels. And while you're at it, use smaller wheels and build the design around something more economical to begin with.

You sir, drive a Prius right?

if they make it like the pic above...i'm in!

Most important thing about a premium brand is "A brand" that has history and pedigree, not some mass market copy and paste piece of garbage from Korea.

Run all the ads you want, Genesis is still just a Hyundai which is just an imitation Toyota that couldn't cut it in Japan.