Acura Shares Details of Next-Generation Acura NSX Sales Plan

• 2017 Acura NSX U.S. MSRP set at $156,000
• First 2017 NSX to be auctioned for charity at Barrett-Jackson in January
• Online configurator and customer order taking to begin Feb. 25

Acura today announced additional launch details for the next-generation 2017 Acura NSX supercar, coming to market next spring, including pricing and the order taking process. Acura also revealed plans to auction off the very first serial production NSX, VIN 001, at the Barrett-Jackson collector car auction in Scottsdale, Ariz. the last week of January 2016.  All proceeds from the auction sale will go to a pair of children's charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground, the passion project of Grammy Award-winning artist Zac Brown. 

Designed, developed and manufactured in America, the 2017 Acura NSX will have a Manufacturer’s Suggested Retail Price (MSRP)¹ of $156,000 in the U.S. and will top out at $205,700 when equipped with all available factory features and options¹. As Acura’s first build-to-order vehicle, customers will be able to design their NSX by selecting one of eight rich exterior colors and four interior color schemes available in three different seating surface options. Customers can further customize their NSX through several exterior and interior features including three wheel designs with painted or polished finish, carbon-ceramic brake options, a carbon fiber interior sport package, carbon fiber roof, and more.

"The NSX is the pinnacle expression of Acura precision crafted performance and we're thrilled to take the next step toward bringing it to market," said Jon Ikeda, vice president and general manager of the Acura Division. "We're creating new space within the supercar realm, pushing the envelope beyond the conventional thinking about supercars – just like the original NSX."

Customer order taking for the new NSX will begin on Feb. 25, 2016 at authorized NSX retailers, in concert with the launch of a vehicle configurator on Acura.com.  The configurator will be the first engagement point for customers interested in exploring the process of ordering a vehicle from an authorized NSX retailer and enthusiasts who want to configure their dream NSX. Once customers have customized their vehicle online, they can schedule an appointment with an authorized NSX retailer to finalize the order. 

The 2017 NSX will be the first all-new Acura vehicle to be auctioned for the benefit of charitable organizations – certified to be the very first serial production NSX. The winner will be able to customize their NSX to their choosing.

"The very first production NSX will be such a special and historic vehicle, so we wanted to make sure we treat the sale of it in an equally special way," said Ikeda.  "It will be available for purchase by anyone – anyone that is, who submits the highest bid for VIN number 001 at the world famous Barrett-Jackson auction. And we're pleased to be able to support two incredible children's charities, Camp Southern Ground and the Pediatric Brain Tumor Foundation, with the NSX."

More information on Barrett-Jackson can be found at barrett-jackson.com.

pcar4evr - 12/19/2015 2:05:15 AM

+10 Boost

Crazy? Maybe, but the new NSX got me to do something I would have never considered doing before - taking a look at the acura website. In that way, it is a halo car.

Car4life1 - 12/19/2015 12:54:43 PM

+4 Boost

Completely agree, from a pricing standpoint, I think they should have aimed closer to the Nissan GTR, but the Nismo Edition goes for about the same.

We shall see...

TheSteve - 12/21/2015 10:30:04 AM

-5 Boost

pcar4evr: Visiting their web site doesn't mount to a hill of beans. Buying something does!

When I was shopping for a new vehicle, Lexus's legendary reliability got me to visit their website, but their styling put me off so badly that I bypassed Lexus showrooms and bought from another brand. Unless the NSX results in more sales, and more profit, it's just a wasted exercise for a business enterprise.

carloslassiter - 12/19/2015 7:33:26 AM

+2 Boost

Obviously they don't plan to actually sell any, so what difference does it make?

jameswisrik - 12/19/2015 8:33:08 AM

+1 Boost

It should be atleast $500k+ starting. Why not...there are a bunch of POS Ferrari, Lambos, Audi, Bmw etc...that cost more but are so low tech, ugly, unreliable and 90% of their prices is just for the pussy badge!

I never like the old NSX design..this new one looks alot better!

skytop - 12/19/2015 8:44:38 AM

0 Boost

First in depth review of the new NSX have not been favorable. I feel selling price will be serious reduced to gain selling traction.

jameswisrik - 12/19/2015 9:38:06 AM

+2 Boost

The reviews i've read are good....no turbo lag! is it perfect...NO! Is it the fastest supercar...No! but it doesn't need to be! If I had Buffect money.. I would buy this before any POS Ferrari,Lambo,Audi, or BMW.

MDarringer - 12/19/2015 10:03:00 AM

-4 Boost

Even if it handles well, it will not be a leap forward from the 911, Z06 and other established sports cars. Hell, I wouldn't be surprised if the Shelby Mustang GT350 and the Camaro ZL1 can rip it a new one.

TomM - 12/19/2015 5:10:02 PM

-1 Boost

For those people who are loyal Honda people - the NSX represents the ultimate that Honda makes and it will sell to those people. While is does exceed other super cars - it does not need to - it only needs to be seen.

As far as the price - it will sell in small numbers and has no chance of recouping its investment - so at least the entry cost will alone make it a statement.

Jaybrn - 12/19/2015 9:44:34 AM

0 Boost

Pricing it loaded at a 991 base range would've been more compelling and in line with their other cars. Its like if they starting pricing their MDX at Range Rover Sport prices cause it's their sport luxo truck too right! Not!!!!

MDarringer - 12/19/2015 10:00:09 AM

-4 Boost

Agree. Given that Acura is really a Japanese Mercury with a "Mercury" version of nearly every Honda, a supercar is the stupidest move to make. A sports car in the Corvette to 911 span would generate more sales and more "rub off" of its aura on the more plebeian Acuras.

The same was true of the last NSX. Acura had done fairly well with the Legend and the Integra and were moving toward their alphabet soup stupidity when they introduced the NSX that was several times the cost of the top Acura with literally no connection to the mainstream cars.

The Corvette connects to other Chevys in numerous ways as does the 911 to the Boxster/Cayman.

mikeydred20 - 12/19/2015 10:41:17 AM

+5 Boost

MDarringer the stuff you say makes no sense. You obviously are pro American muscle and no nothing about the NSX. The agents on this site obviously no nothing either, the R8 is a rip off of the original NSX and this one is packing more technology than the R8 and looks better why cant they price it this high (selling them is a whole different matter and has nothing to do with price for content). By the way this design debuted 4 yrs ago (same time as the LC500) this upcoming Detroit show, it was promised in 3 yrs took 4 due to change in drivetrain still fast for a supercar.The issue is Honda had nothing to show after scrapping all the programs after the economic crash and showed their cards early.The one that was scraped in 08 had nothing in common with this one Acura themselves never called it the NSX.
Ppl like MDarringer need to stop talking what they don't know it may not be for you but don't dismiss it without it even being on sale. The reviewers that matter such as Chris Harris love it, sites like this with no credibility in the auto industry dont matter. You can keep parading your crappy Hyuandai's that rape ever design in the industry and build quality that cannot even last 2 years of squeak free ownership. I dont even bother commenting on here anymore but I guess you guys win when I click on your crappy articles that are poorly written and see the same clowns dogging the brands that are not German or Hyundai crap.

MDarringer - 12/19/2015 11:08:37 AM

-6 Boost

"no" should be "know"

I am fortunate that I can pretty much get behind the wheel of nearly every car I'd like to drive. I find the R8 repellent. I am NOT a Porsche 911 fan not even remotely, but at least it's the real thing.

Agent00R - 12/19/2015 6:29:46 PM

-4 Boost

To each their own, chief.

Pretty confident the Audi R8 is best described as a rip-off of the Lamborghini Gallardo considering there was a lot of shared parts.

Rip off of the NSX? No, though Audi did build itself a "daily driver" supercar, which runs in the same vein as the original NSX that was delivered.

mikeydred20 - 12/19/2015 11:17:01 AM

+4 Boost

Thats the best you can do? I am on a cellphone with no time to proof read, carry on now.

Hawk - 12/19/2015 11:36:56 AM

-2 Boost

Totally f**king insane.
For that kind of scratch you can put a brand new, fully loaded Corvette Z06 in your driveway and still have enough money to buy your wife a brand new BMW M3.

Agent00R - 12/19/2015 6:30:29 PM

-4 Boost

Valid point!

emiliojose - 12/19/2015 11:42:09 AM

-6 Boost

Totally insane! At that price I wouldn't include it on a list of cross shopping cars to compare it to....

TheSteve - 12/19/2015 12:48:53 PM

-5 Boost

I have just 1 question: After about a decade of hype, is it in showrooms yet?

If not, then the price tag really doesn't matter.

cidflekken - 12/19/2015 2:10:35 PM

+4 Boost

What I'll say is that it's fair for there to be so much controversy over this new NSX. From the driving experience to the price, it is certainly polarizing opinions. Fair enough. Acura has put themselves in this position for many reasons, from not-so-stellar products in the last decade, to the prolonged wait for this new car, to questionable styling. In addition, Acura is taking a divergent approach to everyone's definition of a sports/supercar. Some people get it. Some don't.

At this point, it's going to be a waiting game to see how well the NSX stacks up against its competition. Whether it's "worth" the price of admission is really irrelevant. If Acura can proves it can go toe-to-toe with the big dogs, then that's the important starting point for where Acura goes from here. Most critical is how that translates to future products, both sedans and new rumored sports cars.

MDarringer - 12/19/2015 3:01:58 PM

-4 Boost

Good points. I think it may be an illustration of pointless technology. If a similarly priced 911 is better--the most likely outcome--then all the technology is a pointless exercise because it either changes the game or it does not.

Hybridization and fuel economy--not the same thing--are irrelevant to top-tier sports car buyers.

The last NSX had a lot of technology for its day, but at the end of said day, the technology offered nothing beyond the imagined advance. It's structure did not revolutionize sports cars.

rumnyc - 12/19/2015 7:23:43 PM

0 Boost

this means this cars costs as much as a 911 turbo s. will it be faster or have better resale?

its a crazy world we live in. for all practical purposes, a tesla p85d with insane mode will probably beat it for less and seat 5+2...

ATrain - 12/20/2015 8:30:37 AM

+7 Boost

Interesting question. None of us I suspect have ever driven it. But does that matter? Probably not at this point. This is a halo and needs to establish some sort of mental target as such. From that angle, I think $150k is reasonable if their sales targets are commensurate.

jameswisrik suggested $500k+. I bring it up because this is another avenue to take. Create something truly unattainable by mere mortals. It does create buzz. We saw Toyota do it. The only challenge, which was reflected in Toyota's difficulty in moving the vehicles, is that you need some serious hardware to back the implied claim. IMHO, that would probably not work out based on early reviews.

Lastly, there is the competitive benchmarking mentioned several times above. I hesitate to agree because it ties the car down. Indeed, with cars like the Z06 performing at ungodly levels, it's hard to justify 'dollars for performance' these days. Doing so might miss an important dimension this car offers, it's usability for people without track experience. (A Z06 will reward an experienced driver and bite one without...)

What Honda appears to have done is build a 'supercar for your neighbor'. (Not sure if the image makes sense to you guys but I tried...:)) To that end, I personally would say you don't want to price it based on competitive options, even if comparisons will invariably happen. Instead, Honda has the opportunity to define a new price class. And it may have.

So I'm good w/ $150k. I probably won't buy one but one of my neighbors might. (Right, Bill?)