#NAIAS: Production Lincoln Continental Around The Corner — WHO Is MORE Likely To Feel Its Wrath? Cadillac Or Chrysler Sedan Sales?

I don't really think the new Conti competes against any Chrysler sedan.

Lexus/Toyota is going to lose some sales, and so will Audi.
The Avalon/ES and especially the A6 will because they will be closer on price but the Lincoln will have more room inside. Cadillac has already lost those sales and doesn't compete well in that segment with the XTS - which will probably be cancelled anyway. The new CT6 is a totally different type of car - and I don't see its market to be comparable to the Lincoln. This car is way more expensive than the Chrysler sedan - and the Buick LaCrosse will likely take some sales from Chrysler more than the Lincoln will. At least at first.

Much depends on how many cars Lincoln sells initially - where the prices will be near the MSP. I think there is enough pent up demand for a replacement for the Lincoln Town Car - that they will not be hard up for old customers. If dealers eventually heavily discount it (Which they will) - it will compete with lots of cars in the E class range very well - maybe including the Chrysler at the TOP end.

No one will lose to FORD...it will be like a Cadi, a POS with bad sales#.

Lincoln is still a Ford..which is just ok.
Cadi is still a GM..which is a POS.
Infiniti is still a Nissan...blah.
Audi is still a VW...liars.
Genesis is still a Hyundai...wait for it.

Lexus is still a Toyota...sweet!
Benz is still a Benz...nice!

I saw interior pics on another site a few weeks ago. Lincoln has watered the interior down dramatically. I'm sure they've done the same with the exterior. They've already handicapped it by not giving it a V8 and leaving it fwd. it will sell initially and then die a slow death kinda like the MKS.
T

I agree with Tauron 100 %

The old MKS never had any sales to speak of. There is tremendous interest in this vehicle, but pricing will be the key. If it is a $45-60K car, it will sell like hotcakes. If it comes in at $60K--as rumored here and there--it's dead in the water.

The Chrysler 300 will feel the hit largely due to the 300 being an ancient design with yesteryear technology, whereas the Lincoln will likely have hybrid and Energi forms.

The Continental may also be a great reason NOT to buy a CTS. The majority of luxury car buyers do not do so for chassis dynamics, so the Lincoln's FWD architecture will not be an issue.

I wish manufacturers would make their FWD cars look more RWD....a'la 80s Cadillac Eldorado; and stretch the wheelbase out behind the front axle.

Firstly, thank you, 00R for finally putting an appropriate headline on an article. So used to seeing "should the 7/S/A8 be scared" types of headlines on cars that aren't even in the same league.

Anyway, the XTS and 300 will likely feel it the most. Both of those cars currently embody more of the typical "American luxury" ideal of big, luxurious, at an attainable price. I would even venture to say the Lexus ES might feel it as well.

Ford hasn't got the guts to build a true luxury car to 2015 quality standards. Its looking for a quick hit on the cheap. Its the reason the Lincoln brand has lost its way over the years. You have to take a longer term view to solidify brand values before reaping above average profit margins to justify the investment. Ford hopes rather to get something to the bottom line in the near term. A loosing long term strategy. If Ford cannot see beyond three years in building Lincoln with the young CEO it has it will fail again to re-establish the brand.

Definitely Lexus. All those 70+ year old retirees who drive Lexus cars will be attracted to this car and this Lincoln's clean styling unlike how the hideous and or goofy designs the new Lexus models are lately.

BMW and Mercedes will lose big to the new Lincoln Continetal. For sure.
No one can resist and the sonorous Siren's song of the new Lincoln Continental.

We have had deposits for a few months now.

Pic leaked: http://www.autoverdict.com/ford/leaked-lincoln-heres-the-2017-continental/