Buick Superbowl Ads To Promote Cascada Convertible And Envision Crossover

Buick will air its first-ever Super Bowl commercial during next month’s broadcast, a bid to raise the brand’s profile ahead of a big product-launch year.

Buick confirmed its plans to Automotive News, citing the rollouts this year of a redesigned LaCrosse as well as two new nameplates: the Cascada convertible and the Envision compact crossover.

“Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles to a global audience of millions of consumers,” Buick said in a statement

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skytop - 1/7/2016 2:20:43 PM

0 Boost

Looks like a car destined for the rental car market in California, Texas and Florida.

MDarringer - 1/7/2016 8:50:56 PM

+2 Boost

It's a lazy effort. A car already near the end of its product cycle in Europe arrives outdated looking in America.

jameswisrik - 1/8/2016 8:09:12 AM

0 Boost

old people need a convertible also!

carsnyc - 1/8/2016 10:53:03 AM

+2 Boost

As silly as the picture

macbjg - 1/8/2016 2:06:26 PM

+2 Boost

Almost as attractive as the 2005 Chrysler Sebring.

pmrmd - 1/9/2016 9:04:56 AM

+1 Boost

I guess I kind of like it. It has a better appearance than any Lexus product at the moment.