Audi Sets 61st Consecutive Monthly Sales Record as January 2016 Sales Rise 2.7% - New Q7 Demand Soars

Sales for the month rose 2.7% to 11,850 vehicles

All-new Audi Q7 has best sales month ever

Demand for Audi SUV models increased 26.7% for the month


Audi reported that its January 2016 sales increased 2.7% to 11,850 vehicles, the 61st consecutive monthly record as the new Q7 helped stoke demand for Audi SUVs.

After surpassing 200,000 annual sales for the first time, marking a sixth consecutive year of record sales in the U.S., Audi continued that momentum in January. Audi set the previous record for the month, 11,541 deliveries, last year.

Sales of the all-new Audi Q7, Audi’s most technologically advanced vehicle, more than doubled in its first month in the U.S. market. The 2,336 units sold was an all-time monthly sales record for the SUV. Consumer demand for all Audi SUV models bolstered January results, with an increase of 26.7% for the Q3, Q5 and Q7 models combined.

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hangtime010 - 2/2/2016 12:33:46 PM

+3 Boost

I suppose all those who like the new Q7's looks have already purchased it. We'll just have to wait and see the Year End sales numbers. I personally think it looks good and that it'll have close to 10% increase of 2015.
I've been to the Audi dealership in my area twice and both times they were delivering a Q7. It definitely looks more substantial in person, imo.
This is a rare month for Audi sales, it's not relying on sales of the A3/Q3/Q5 to be in the black.
A8 sales are up, not sure why but I'm guessing it's the beast, aka S8, that likely did that (no breakdown to confirm it though).
A7 also increased. I do like the redesigned lights which make it look very aggressive and has a nice presence on the road.

carsnyc - 2/2/2016 1:11:05 PM

+4 Boost

A new month and more proof that Audi can only sell SUVs. Note to Ingolstadt re. your presence in the U.S: Re-brand your 3s 4s and 6s as Jettas and Passats and safe VW from extinction in America while you focus on building your Qs.

TheSteve - 2/2/2016 1:18:54 PM

+1 Boost

The Q7 has never been a hot seller for Audi, so with a low number as our baseline (880 units), it's easy to get a "soaring" percentage gain when you get a 1-month sale blip of 2336 units, which is still behind the month's unit sales for the popular Q5, whose basic design has remained unchanged since 2008.

As much as *I* don't like the new Q7 (I didn't care for the outgoing Q7 either), I believe my tastes are irrelevant in gauging popularity. Let's see how this 1-month trend shapes up by year end. That's when we'll learn if it was just pent-up demand that was quickly satisfied and then disappeared, or whether Audi created a winner that has some legs.

GermanNut - 2/2/2016 3:17:49 PM

-2 Boost

Given the Q7 is more expensive than the Q5, it shouldn't be expected to outsell the Q5 because theoretically fewer people can afford the more expensive Q7 but it nearly did.

I believe the strong sales result for the Q7 is not a one-off month but rather indicative of a longer-term trend of sustained higher sales.

The excellent technology and safety features, high quality interior, improved performance and more slimmed down look of the Q7 should be successful in attracting new customers over a very long period of time.

cidflekken - 2/2/2016 2:45:57 PM

+4 Boost

Are we sure it's the new Q7 sales figures and not the old Q7 inventory dumping? Or a combination of both? I've actually seen brand new tags on the old Q7 prancing around town and have yet to see a new Q7 anywhere.

bw5011 - 2/2/2016 2:52:56 PM

+4 Boost

Well at least they're not complaining about the weather!

cidflekken - 2/4/2016 6:36:13 PM

+1 Boost

The new XC90 sold 2375 units in the US in January. These were all strictly the new XC90 and not old inventory, as Volvo separates the numbers. by comparison, the Q7, old and new combined, sold 2336 units, so it will be interesting to see where year-end numbers fall.