Sending The Wrong Message? Cascada Tasked As Buick's Halo Car

General Motors’ premium marque, once the preferred transportation of the house-calling doctor a half-century ago, hopes to bring fresh air and sunshine to the market with the launch of the ’16 Cascada. The stylish and sporty 4-seat convertible is Buick’s first drop-top since the ’91 Reatta.

Buick topped 1 million sales in China in 2015, but the brand is still a work-in-progress in the U.S., where it battles a gray-haired image to gain relevance with a younger and more diverse buying public.

TheSteve - 2/5/2016 12:31:21 PM

+1 Boost

While the Cascada might be "just fine, for what it is," it doesn't say "premium" or "halo car" to me.

jeffgall - 2/5/2016 12:38:17 PM

+1 Boost

Says chick car to me

TomM - 2/5/2016 3:57:24 PM

+2 Boost

Buick makes the New LaCrosse - which is the HALO car of the division - and still is the Doctors car.

Other cars labeled as Buick are really Opels - which is nothing more than an mass market entry level (Similar to Vw) vehicle producer in Europe that some people are trying to pass off as a higher level maker. They aren't that.

MDarringer - 2/5/2016 6:50:29 PM

-1 Boost

The new Lacrosse is styling vomit.

MorePower - 2/5/2016 6:18:35 PM

+1 Boost

Looks like a Pontiac G6 convertible

MDarringer - 2/5/2016 6:50:10 PM

+1 Boost

Taking three-year-old Opel that was designed for nail girls, hair dressers, and people over 70 and making it the halo is asinine.

W208 - 2/9/2016 7:38:59 AM

+1 Boost

Until Cadillac disappears, Buick will continue to be irrelevant. It's similar to the Mercury vs Lincoln relationship.