As always, the Super Bowl is the premier event for advertising. Not only is it home to the most coveted commercials of the year, it's always the legendary time slot where air time costs big bucks.
That's because company's are paying for eyeballs.
While we know that alcohol manufacturers are big spenders for the Super Bowl, the car companies are right up there with them. While Hyundai, Honda, Toyota, Kia and others made sure to get their spots settled this year, it seems that Fiat Chrysler Automobiles (FCA) did it again with not one, but two powerful commercials for Jeep.
In the first spot that ran right after the half time show, the company — or its advertising/marketing agency — put together a montage of faces and inserted Jeeps from yore and all-new models with a talk track. Though it sounds rather simple, it was a powerful way to showcase the brand. Following that was a more modern spot that featured a song where the visuals mirrored the lyrics. It was super on brand and, frankly, that's the name of the game.
Having said that, we wanted to ask you:
After seeing ALL of today's Super Bowl auto-related commercials, did Jeep have the BEST of them?We don’t make Jeep®. You do. Our story is your story. In celebration of our 75 years, we salute the faces and the vehicles that embody the spirit of the Jeep brand. Share your story with us using #MyJeepStory.
When you drive a Jeep® 4x4, freedom and adventure become a way of life. Ride along as Morgan Dorr provides the soundtrack for those who live by a different code. For today, tomorrow, forever.