Mini Considering The Addition Of A Premium Sedan To The Lineup

Mini Considering The Addition Of A Premium Sedan To The Lineup
Mini is considering a premium compact sedan as its fifth volume model -- one of several options to grow the brand, says a BMW AG board member.

"It is a question you have to look at economically, and around the world you could say the sedan has the biggest potential, volumewise," said Peter Schwarzenbauer, BMW board member in charge of Mini, said in an interview here at the launch of the 2016 convertible.


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focalfocal - 2/23/2016 10:06:10 AM
+3 Boost
hatch is more practical


PUGPROUDPUGPROUD - 2/23/2016 11:06:41 AM
+3 Boost
Mini is loosing its way on the way to becoming mainstream. Be bold, be mini, be fun or be gone!


MDarringerMDarringer - 2/23/2016 9:03:55 PM
-1 Boost
@PUGPROUD This is primarily due to BMW's idiocy of make Mini a stand-alone brand in bespoke dealers. They should just have added Mini to every BMW dealer and the whole full-line brand idiocy would be gone.


dumpstydumpsty - 2/24/2016 10:34:23 AM
+3 Boost
I think more people are buying the "larger" Mini models. I see a lot more Countryman & Clubman. I'm sure the newest 4-dr Hardtop is soon outpace the initial 2-dr version. Healthy brand can survive on a few models. Variety in the lineup is the only way to keep potential customers interested.


TheSteveTheSteve - 2/23/2016 11:35:49 AM
0 Boost
MINI is losing its way. The appeal of the MINI, reborn under BMW, was a nostalgic, "affordable", fun car with loads of character. They're morphing it into something else, whose styling kinda sorta reminds you of a Mini.


MDarringerMDarringer - 2/23/2016 9:02:06 PM
0 Boost
Crossovers are booming and sedans are dying, so of course it makes sense for Mini to do a sedan.

I'd love to see Mini morph the look of the Cooper and a Meyers Manx to create a beach buggy crossover thing niche vehicle.


mre30mre30 - 2/23/2016 9:58:13 PM
+2 Boost
I think the retro "Mini" concept is going to slowly die on the vine over the next 5 years. When your whole brand is based on replicating one car that was sold in the 1960's/1970's, nostalgia can only carry you so far.

The original Mini in 2003 was really cool and every iteration has become much less so. The whole lineup is just kind of silly on a certain level at this point. I'm sure that most Mini drivers eventually just end up in a BMW X1 or X3, so what's the point?


MDarringerMDarringer - 2/24/2016 8:34:57 PM
+1 Boost
Yet Porsche styles its entire line like a caricature of a 1963 911.


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