You Won't Believe How BMW Pulls Out All Stops To Create The Ultimate Dream Car For The Hollywood A-Lister

When BMW DesignWorks lead designer Alexandra "Sandy" McGill heard the request from a top entertainment executive to create a custom-colored leather interior for the exec's new BMW, she cautioned that it would entail a bit more than just mixing up some dye.

The exec was designing the car through BMW's Individual Manufaktur program, the only one of its kind, which enables purchasers of BMW's 5, 6 and 7 Series sedans and X6 Series SUVs to fashion vehicles as if commissioning a bespoke suit, with McGill as the tailor. Prices range from an additional $10,000 for stitching and embroidering, up to $150,000 for extensive customization (and that's in addition to buying the car itself — the 7 X-Drive model's base price, for example, is $97,500). McGill works out of the car company's design studio that opened in February in Newbury Park, Calif. Located an hour north of Hollywood, the super-secret DesignWorks has designed under tight security everything from the U.S. Olympic team's bobsleds to Singapore Airlines' first-class cabins.

emiliojose - 3/8/2016 3:38:39 PM

+1 Boost

Video should read: how to turn your 5 series from overpriced to ridiculously priced....

SSP350 - 3/8/2016 11:18:45 PM

+1 Boost

No how much customization goes into the leather, you can't change that mediocre looking dash.

rockreid - 3/9/2016 8:32:35 AM

0 Boost

Yawn. The gap between Audi and BMW interiors is widening again. For awhile, it looked like BMW was getting serious about trying to catch up to Audi, but here we go again. The new interior direction from Audi with its new Q7 just walks all over this snore-fest dash from BMW.

mre30 - 3/9/2016 9:17:31 AM

+5 Boost

The title should read, "How to Flush Money Down the Drain when Buying a New BMW". These customized cars are the future used car bargains.

I was shopping around the goolger and saw a 2 year old highly customized "Audi Exclusive" A8 W-12 that stickered for $185,000 - it was offered at $90,000. This article is for people with more money than sense.

bw5011 - 3/9/2016 1:11:14 PM

+1 Boost

What's the location of the A8?

skytop - 3/10/2016 12:23:51 PM

0 Boost

Super secret interior? HA!
The interior of this secret car is EXACTLY like most every other BMW.

BMW is a great car but their LACK of interior imagination and evolution is stifling. Their interiors have ultra quality but are so OLD and TIRESOME. Come on BMW, start modernizing your interiors!