#NYIAS: The GREAT Debate — Is The Lincoln Navigator The NEW Continental?

#NYIAS: The GREAT Debate — Is The Lincoln Navigator The NEW Continental?
If you were trying to figure out the noisemaker of the 2016 New York Auto Show (NYIAS), it wasn't too hard to pinpoint. That's because the Lincoln Navigator Concept was a buzz machine at this show.

To be straightforward, if it weren't for the Lincoln, this may have been a pretty tame show.

2016 New York Auto Show

While it may have ridiculous Gullwing doors and not one, but three, steps, the Navigator is a display of Lincoln's future. And though we originally thought the all-new Continental would be the company's flagship model, it appears to us that would actually be a wrong move. The Continental's time as an iconic nameplate has passed. If the production version had the same attitude as the concept and also was equipped with coach doors — or "suicide doors" — we think that Lincoln would have nailed it.

Here's the thing: People are not buying sedans like they used to. SUVs is where the market is heading. With gas prices low — for now — and luxury being defined by space and comfort, it's clear that the Navigator with its three rows of seating and 30-way seats is the new concept of luxury for many.

THINK. If the production Navigator has the same look and feel of the concept and it gets distilled to the interior specifications of the Continental WITH coach doors is the Navigator the new Continental? It would be the flagship AND a statement piece.

What say you, Spies? Is the Lincoln Navigator the new Continental?


The 2016 New York Auto Show photo galleries are sponsored by Lexus.

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MDarringerMDarringer - 3/26/2016 6:12:34 PM
-1 Boost
In a word...No.

It is not a case of the Continental's time as an iconic nameplate having passed. That statement is beyond idiotic.

What is true is that Navigator is an iconic nameplate--sort of--in and of itself and the buyers have shifted the volume toward crossovers and away from sedans. Thus, among Lincoln's iconic nameplates, the Navigator is likely to have more volume.

Is the Jaguar XJ less iconic of a nameplate because the F-Pace will out sell it? Is the Porsche 911 less iconic because of the Cayenne?

The Navigator--if brought to market relatively faithfully--would most likely outsell the Continental. The stupid gull wing doors need to go, but the rest is doable in production.




Agent00RAgent00R - 3/27/2016 12:19:20 PM
+2 Boost
Aside from the 60+ crowd, who actually thinks the Lincoln Continental is an icon?

If you ask anyone in their 30s or 40s they probably laugh as the Continentals from Lincoln were complete crap in their day.


MDarringerMDarringer - 3/27/2016 12:48:34 PM
-2 Boost
So then Agent00R why are people 35+ putting deposits down to be in line to get a Continental?


Agent00RAgent00R - 3/27/2016 1:13:51 PM
+1 Boost
Has ZIPPO to do with the name.

The company FINALLY put out a good product.

If ANY other company delivered a good product there will be interest — this is not rocket science, Matt.


ricks0mericks0me - 3/26/2016 7:43:42 PM
+2 Boost
MD: I agree with you 99% >>> but >>>> the gull wing doors need to stay >>> gansta's need their bling!!!


TomMTomM - 3/26/2016 8:27:11 PM
+2 Boost
Sorry - but ANYONE who actually went to the NY Auto show and saw those humongous gull wings KNEW they had NO CHANCE at all of making it to production. THeir sheer size left a gap in the side of the vehicle so wide that it would be impossible to create a reasonable rigid structure that would not rattle and shake the way much smaller Mini-van sliders eventually do.

Now - as far as the "Flagship" status. First - the actual sales of the vehicle are not an indicator of that - so the idea that an SUV would sell better than a Sedan is meaningless. The flagship is generally a very expensive - high priced - all inclusive vehicle with the most and most current bells and whistles - that sells in small - and exclusive numbers. Neither the Continental nor the Navigator would qualify for that - they are intended to be regular production vehicles with steady sales. Now - a SPECIAL version of one or the other MIGHT qualify - but even then the Continental is front wheel drive - hardly a good start for a flagship to begin with. I think that too much has been made of having a flagship vehicle - especially for Cadillac and Lincoln. What they really need are cars and SUVs that actually are "desired" by people who buy in their segments. While the CTS is clearly the drivers car in the "E" class area - people simply do not like its lack of interior space and lack of a "Luxurious" ride option. That is the ONE thing I am concerned with - for the CT6 I ordered for my mom - the car is quiet - and rides wonderfully on nicely paved parkways - but as soon as you get to less well paved rural area roads - the comfort level drops off dramatically. While MY mom only drives locally - and is unlikely to see this much - I still wonder where the LUXURY car ride went. A Mercedes S class maintains its ride quality over virtually all but the worst pot holed roads.


MDarringerMDarringer - 3/26/2016 10:28:24 PM
-2 Boost
@TomM @ricks0me was being facetious.

The Escalade is Cadillac's flagship and clearly Lincoln is gunning to follow suit.


skytopskytop - 3/27/2016 8:04:03 AM
+1 Boost
The target mature buyer is not about to climb up 3 steps to enter the way too tall Navigator. What was Lincoln thinking???


MDarringerMDarringer - 3/27/2016 12:47:20 PM
-2 Boost
You do realize this is a concept, right?


TruthyTruthy - 3/27/2016 8:40:57 PM
+2 Boost
TomM, you indicate you have been driving a CT6 and are unhappy with the ride, yet they are not on sale yet. So, how is this possible.


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