Sexy Sells Everywhere Else But In The Automotive World - Why So?

Sexy Sells Everywhere Else But In The Automotive World - Why So?
The auto show press conference is a strange phenomenon. More often than not, it’s an executive from a foreign land, reading what is likely his third or fourth language from an obvious teleprompter, getting ready to introduce a car that we’ve all already seen at a “preveal” party. He’s typically using words like “social media,” “lifestyle,” and “aspirational,” all to describe a car that will likely sell less than twenty thousand units — if it even makes it to market.
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mini22mini22 - 3/29/2016 12:41:57 PM
+3 Boost
As the article says most cars that are so called "sexy" tend to cost an arm and a leg. But high volume cars really need to be boring. That is because most people who buy cars are really not passionate about cars. They are "vanilla people". But the "vanilla people are the most important part of the marketplace. That's not to say that all cars meant to sell to vanilla people are completely boring. There are different classes of both vanilla and boring. Toyota and Nissan as well as Subaru and Honda have pretty much figured this out over long periods of time. These companies have built up such a reputation for solid dependable reliable transportation that they are able to excel in the boring vanilla marketplace. They tend to build practical cars with just a few models that are actually interesting to drive. You will notice that companies that don't have this long history tend to build prettier cars that are slightly less practical. Example Mazda, Hyundai, Kia as well as Ford and GM in the midsize segment. Chrysler has tried but failed because they made a glaring mistake in regard to size and roominess. VW does not do well because they have not the best history and their volume cars are even too boring for vanilla people.Further up until recently they have been too expensive.


PUGPROUDPUGPROUD - 3/29/2016 1:28:15 PM
+1 Boost
Can you imagine what sexy lingerie would look like if regulated by the government! Yes a chastity belt!!!!!!!!!!!!!


TomMTomM - 3/29/2016 5:27:16 PM
+2 Boost
Over the years - a sexy stylish car can sell - and sell well.

One would not consider the first Mustang a superior automobile - it was the styling that sold the car. Same with the Thunderbirds, Monte Carlo, Cordoba, and LOTS of others.

THe problem is - these cars rarely maintain their sales momentum - and Manufacturers do not change them fast enough for the moving market. (Especially today - where coupes really swan dive after introduction). Add to that - the average new car is getting more and more expensive - and most people simply cannot afford the fancy cars. So - they use a car as a transportation device. When I was a lot younger - just HAVING a car was something - lots did not. It did not matter much - it was wheels. Today - the kids want a Camaro or Corvette as their first car - and they won't get it.


MDarringerMDarringer - 3/29/2016 7:59:46 PM
0 Boost
So to recap: "Sexy cars never last in sales volume." "Kids today don't live int eh glorious world I lived in."

L O R D Y


MDarringerMDarringer - 3/29/2016 8:04:24 PM
0 Boost
Best line from the artilcle: "...autowriters are typically old."

This is an utterly idiotic post. I wonder if the so-called agents are all past 50.

Sexy sells: Mustang, Camaro, Stingray, Fusion, Optima, C Class, Wrangler, Mini, C Class, Raptor, Evoque, F Type....

Vintage cars...OMG

Ask me what a TVR Sagaris goes for as a track car in The States.




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