Audi Sales Rise For 63rd Consecutive Month - March Sales Gain 7.9%

Audi set its 63rd consecutive sales record in the U.S. for March with 18,392 vehicles sold, an increase of 7.5% over the same period last year. Year-to-date sales increased 4.6% to 41,960 vehicles sold. March also marked the fifth best sales month ever for the brand in the U.S. market.
 
“Customer response to our newly-designed models, like the all-new A4 and Q7, has bolstered sales, a sign of more good things to come,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “This spring will bring another landmark launch when the next-generation R8 supercar arrives at our Audi dealerships.”

Sales were supported by the all-new Audi A4, the best-selling sedan in the Audi line-up, with an increase of 42.4% to 3,226 vehicles sold. The all-new Audi A4 sets industry benchmarks, from semi-autonomous driving features and class-leading horsepower, to standard smartphone integration and the Audi virtual cockpit.

 Consumer interest in Audi luxury SUVs continued to climb with both the Q7 and Q3 posting new record highs. Sales of the all-new Audi Q7 soared 92.6% to 3,004 vehicles sold for the month, as buyers responded to the elegant new design, class-leading technology and dynamic performance. Additionally, the 2017 Q7 earned a Top Safety Pick+ rating from the Insurance Institute for Highway Safety. Sales of the Audi Q3 rose 18.7% to 1,505 vehicles.

 Audi Certified pre-owned vehicle sales set a new March record, with a 9.5% gain on 4,251 CPO vehicles sold.

ilovecar2015 - 4/1/2016 1:34:05 PM

+2 Boost

I must say, I like the look of the new A4. Never an Audi fan, but 3-series started to show age with A4 new design.

cidflekken - 4/1/2016 7:02:51 PM

+3 Boost

Of course the 3 Series is starting to show its age. It's been produced in it current iteration since 2011 for MY 2012.

MDarringer - 4/1/2016 7:27:25 PM

+3 Boost

Audi still needs more than 50% more sales to catch Mercedes in North America.

hangtime010 - 4/4/2016 9:31:54 AM

+1 Boost

You're right. In North America. But it's a much different story and much closer race globally, where it's only between only 3 brands.

GermanNut - 4/4/2016 1:54:20 PM

+1 Boost

Yes, while in the U.S. Audi trails by a large margin, globally, Audi is much closer to BMW and Mercedes-Benz. It will be interesting to see what effect BMW's and to a lesser extent Mercedes-Benz's struggles in the U.S. YTD will have on their global sales as the U.S. makes up a much larger percentage of BMW and Mercedes-Benz's global sales than it does Audi's.

However, Audi is more reliant on the Chinese market where it has seen much slower sales growth than Mercedes-Benz and therefore it has fallen to third place globally.