There’s no stopping Porsche

Porsche seems to be moving from strength to strength. The company has exceeded its sales estimates for the 2006/2006 business year and has achieved a new personal best in terms of revenue, sales, and profits. Revenue has grown 10.6 percent, up to 7.27 billion euros. Most of this success was due to the increasing popularity of the 911 and introductions of new models including the Cayman.
Total production for the period was 102,602, a growth of 12.8 percent over the previous year. Further, Porsche expects sales to increase for next year due to the launch of even more models and the exploration into more diverse markets. Work is well underway to increase sales in regions such as Russia, China, and the Middle East.
Porsche has been criticized in recent times for losing its exclusivity and introducing models that aren’t in line with the company’s core values. Porsche has been considered by some to be a generic brand for sport cars and that the company itself has lost the passion that made it what it is today.
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