OFFICIAL: The All-New Lincoln Continental Gets Priced — Should This CONCERN GM's Cadillac CT6?

The pricing is a home run. They need to hurry up and replace the MKZ with a named car. The nose job is fine for a year or so. The black label editions gather dust. I predict the two middle levels will sell well, but that Lincoln will move buyers up from the MKZ to the base level Continental.

Doesn't get much better than the price point of the Continental.

CT6 needs a tombstone, already.

Seriously? The Continental is only $5k less than the CT6 on average. Granted, it's a pretty car but come on, we're talking about a stretched Fusion here.

The CT6 is built on a brand new, state of the art, and quite exotic platform.

Driving dynamics won't even be close but if all you care about are looks...

I think that the Lincoln and the Cadillac are actually in two different classes - with the Lincoln comparing (Favorably though) with the Cadillac XTS - the Lexus ES and not in the same class as the CT6. ALready having a CT6 in the family - I never seriously considered the Lincoln - even though my brother was a Lincoln Dealer (And we maintain a good relationship with the dealer there now) Remember - Cadillac is actually marketing the CT6 against the 5/E/A6 class german class - not the full size American Market. THey have a real chance there - the CT6 is a game changer for me.

I believe that Cadillac will need to reduce the price of the XTS in this case - and Lexus will have a real problem with the ES - which is already being attacked from even lower prices by the New Buick LaCrosse.

However - while I do not agree that the Lincoln will Doom the CT6 - which will sell in smaller numbers already - but there is a pent up demand for the Lincoln from all of those older folks who kept their Mercury Grand Marquis and Town cars waiting for a reasonable replacement. SOme of those went to the Lexus - but will return for the Continental.

@TomM has the correct answer. With Cadillac planning to axe the XTS, that's a win for Lincoln. The Lexus ES is a money maker that trades on soft luxury and comfort. That will be a win for Lincoln.

As for all-new, whiz-bang CT6, Cadillac will want to make it appear it is selling well, so they will motivate CTS buyers to buy the CT6 instead especially seeing how they overlap in price. The CT6 will cannibalize CTS sales more than anything. As for the CT6 competing against the Germans, the E Class costs the same and has more pizazz

Now Having one - I am not sure I would say that the E-class has more Pizazz. It is far more germanic - heavy feeling -but that is the opposite of the CT6- which drive lighter than it is - and very well.

I'll defer to the sales guys but for some reason, I don't feel like Lincoln buyers are the type that seriously consider the recent Cadillac and I don't see Cadillac fans seriously look at Lincoln either. Maybe I'm wrong but they seem to have very different characteristics.

The early data on Continental interest is that the majority of the future customers are 45-60 with a significant chunk in the 35 to 45 range.

Older drivers prefer the higher vantage point of a crossover and buy accordingly. The Continental is most decidedly not an old man's car.

Demographics on the CT6 also trend 45-60, but I don't see the two cars being natural competitors, but they will be price competitors. The CT6 will underwhelm against the similarly priced but better E Class, and the CT6 will underwhelm Continental shoppers to check out the new Cadillac too. The Lincoln will be better optioned.

There's going to be plenty of crickets in Cadillac showrooms. Nice job, Lincoln.

A rare moment of agreement. The Cadillac STS failed because it was nothing but a slightly larger CTS and the CT6 for all intents and purposes repeats that failure. Heck, the forgettable XTS handily outsells the far superior CTS at a similar price point.

De Nysschen is about to stagger and bolt from Cadillac I predict.

I am missing this one Matt - there has not been an STS for a while and it was NEVER a slightly larger CTS - I believe you meant the CTS was only a slightly larger ATS. THe reason why the XTS outsells the CTS is because of interior space - which is far larger.

As Far as DeNysschen - I suspect he will be around for at least two more CUVs before he is let go - the actual number of takers is reduced now that he has to own up to failure at both Infiniti and Cadillac. (Who is left who would take him?) He is not fresh off an Audi success.

THe fact is - he committed the most basic mistake - you make cars for your customers - you do not specify the cars and wait till the customers come. The fact is - Cadillac was NEVER a sports sedan company - and what they should have brought out was a full size replacement for the Cadillac Brougham - that could compete Luxury wise and quiet wise with a Rolls Royce - Jaguar XJ prices - ie - lower than an S-Class. THey would have had the limo market tied up - as well as taking back all those Panther owners that Ford Left Behind. At Audi - he produced the consummate German premium cars for the European Market and being the size they wanted - they bought them readily. THe American Market and the Chinese Market are NOT the European market - and trying to sell European type sports sedans in the USA was not what the customers wanted.

Note - GM has made an error with its full size front wheelers - the Buick has the LEAST trunk space - and less interior room than the Chevrolet Impala.

@TomM Are you a complete dolt?

The CTS predated the ATS by TEN YEARS. The CTS now shares a platform with the ATS, but the CTS most certainly came first.

When the STS came out (2005) the CTS was aimed at the 3 Series and the STS--which was not much larger than the CTS--was created to go after the 5 Series. GM pulled the plug on the STS in 2011 because the strategy did not work.

Although Cadillac initially saw the CTS as a 3 Series competitor, the public saw it as a 5 series competitor to its detriment and when the STS came it merely confused the public.

The CTS was re-aimed at the 5 Series and in 2014 redone clear room for the ATS to battle the 3 Series.

The STS failed because it was not significantly bigger than the CTS and the models overlapped too much in price.

That SAME error is being repeated with the the CT6 which is slightly larger than the CTS and with which overlaps in price.

You do know that the Jaguar XJ is an abject failure for sales, right?

The Continental and the CT6 are NOT competitors. I don't know why we insist on continuing this debate. These two vehicles will attract two completely different buyers. Dynamically, the Cadillac will obliterate the Lincoln. The CT6 will be the import conquest American luxury sedan. The Continental will appeal to the traditional American luxury car buyer. And yes, it IS a big 'ol stretched Fusion; don't get it twisted.

It is because car fans like you imagine strictly defined segments and assumes--incorrectly--that everyone behaves accordingly.

The American consumer cross shops BIG TIME on PRICE and give the similarity in price, the Continental and CT6 WILL be cross shopped.

You do realize that the XTS is essentially and big 'ol (sic) stretched Malibu, right?

MDarringer, you've crossed my path before. I stand by my comment because I'm simply right. They are apples to oranges in comparison.