Cadillac To Launch 11 New Vehicles Over Next 5 Years

Cadillac has a stable of iconic names (Eldorado, Fleetwood, Coupe deVille, Seville, etc)and should drop the alpha numeric in favor of the to standout. Escalade is a good example to follow. On the model front Cadillac needs a halo car and should make a luxurious elegant convertible like they did in the 50's and 60's and Mercedes is reviving with its S Class convertible. Be American luxury and be proud of it...stop playing the European game. Look at the near term success of Volvo now that its focusing on its Swedish heritage and design. Be yourself...be who you are if you want to stand out in the market place. Only Cadillac and Lincoln in the entire world can do American luxury. Lincoln is falling short which gives you an open field to success if you embrace your historical success and not run from it.

The New Continental is in the tradition of American Luxury - and It will sell quite well. In fact - I would not be surprised if it outsold both the ATS and the CTS combined - because those cars are packaged too poorly.

But I have agreed and suggested most of what you say already. What we really need is a very large Luxury car from Cadillac that competes in the area that the RWD Brougham existed. Not only would it sell well to Americans - and Chinese - it would corner the limo market too.

A Cadillac "Range Rover" should be their halo and not a low volume sedan. As good as the S Class is, it is nevertheless a low volume product.

Many manufacturers years ago decided to drop 'given names' to auto models in favor of just using alpha or numerals to designate models.

I believe that was a major mistake. The public likes, identifies with and forms an affinity for genuine names of product.