Is There No StoppingThem? Audi Sets 64th Consective Sales Increase In A Row - Up 5.8% In April

Is There No StoppingThem? Audi Sets 64th Consective Sales Increase In A Row - Up 5.8% In April

Audi set its 64th consecutive U.S. sales record for April with 17,801 vehicles sold, an increase of 5.8 percent over last year, as the new A4 and Q7 led the volume gains. Year-to-date sales increased 5 percent to 59,761 vehicles sold.
 
 April sales were bolstered by continued demand for the all-new 2017 Audi A4 Sedan. The A4 posted an increase of 28 percent from last April. Year-to-date sales have risen 19 percent over the same time period in 2015.

 Audi SUV models posted a combined increase of 26 percent across all three model lines. Sales of the Audi Q3 climbed to an all-time record high of 1,635 vehicles sold for the month, a 54 percent increase over last April. Sales of the all-new Audi Q7 increased 53 percent over last April and 87 percent year-to-date over the same time period last year.

 The all-new 2017 Audi R8 Coupe, which arrived at U.S. dealerships in April, more than doubled sales over last year. The R8 is the most powerful Audi production model ever with the same naturally-aspirated V10 engine found in the R8 LMS racecar, a new application of quattro all-wheel drive and a more functional, yet technologically advanced cabin.

 The new A3 Sportback e-tron posted sales of 321 vehicles in April and 1,228 vehicles year-to-date.

“In the first four months of this year, we have launched three key models,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “The strength of our product portfolio, combined with consumer demand and a top-rated dealer experience, gives us confidence that we will continue our sales momentum into the summer.”

Audi Certified pre-owned vehicle sales set a new April record, with a 2.1 percent gain on 4,055 CPO vehicles sold.



GermanNutGermanNut - 5/3/2016 11:32:36 AM
-3 Boost
Most importantly, Audi's 64 consecutive months of year-over-year sales increases has given the brand a very strong identity and image in the important U.S. market.

These numbers are even more impressive considering the Audi Q5 and A8 are outdated with new models set to debut in the next 12 months.

BMW and Mercedes-Benz better watch out because Audi obviously has huge momentum in the U.S. market even with some outdated models along with market-leading status in China. The global sales race will get a lot more interesting.


cidflekkencidflekken - 5/3/2016 2:44:59 PM
+4 Boost
Haven't you been saying that BMW and MB need to watch out for Audi for about, oh, I don't know, 64 straight months now?


GermanNutGermanNut - 5/3/2016 3:07:35 PM
-2 Boost
Haven't you seen how close the global sales race is? Mercedes-Benz's global sales momentum is far stronger than BMW's or Audi's. Audi will beat BMW to the whole differentiated design philosophy with its new A8. Will that push BMW down to 3rd place globally?


nguyenvuminhnguyenvuminh - 5/3/2016 12:59:11 PM
0 Boost
That's very good result. In lieu of VW's tarnished image over the last couple of months, it seems like Audi is not too adversely affected by it. In fact, even prior to the diesel scandal, Audi have always benefited from being seen as an independent company from its VW parent. Somehow they've been able to manage this brand independence/identity better than GM.


MDarringerMDarringer - 5/3/2016 7:58:45 PM
+1 Boost
Audi still has a LONG way to go to have the same volume as Mercedes Benz in the USA.


runninglogan1runninglogan1 - 5/3/2016 10:42:50 PM
-1 Boost
Audi makes great cars. More and more people are noticing.


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