Should BMW Double Down Build A Porsche 911 Rival?

Based on BMW's market share and profitability, I don't believe they "need to" do anything other than what they're already doing. They're obviously doing a lot right!

(FWIW, I drive an Audi, so I'm not a BMW fanboi)

No no no! Stop the model extension madness. Put any extra money into knockout exterior designs, better handling/ride dynamics and interiors rich in style and materials. Make cars we would die for to own. Less models and more desire is what BMW needs. Not only would you bring luster back to the brand but profits would soar from much greater efficiency and ability to raise prices. Make BMW's an emotional purchase again.

Now that "cars" are on the decline - the question is whether BMW wants to stay true to its roots and produce the Ultimate Driving Machines - or will it stay true to its more current theme - top or near in Premium Sales.

A 911 competitor will not sell many cars, nor will a large autonomous sedan. So - they can either produce another new CUV - or a sports car.

If it were me - I would produce a Rolls Royce SUPER SPORTS CAR. That division could use a HALO car more than BMW.

They can always ask Lamborghini.

Isn't this is why they are partnering with Toyota.

They are "partnering" with Toyota in the sense that Toyota is slowly acquiring them just as Toyota is partneringacquiring Subaru and Mazda.

BMW should double down on the market below $50K...

Fold Mini into BMW dealers wherever Mini is not represented.

Do FWD 2002 + GTI competitors priced like the GLI/GTI

2 Series / reimagined as a fastback and aimed squarely at Mustang/Camaro

Create interesting and affordable crossover options.

Do an affordable Triumph TR4 think Miata borrowed from Toyota via Mazda sold through Mini/BMW dealers with gobs of power and a gotta-buy-it-now price.

They could partner with TVR. The Sagaris is is quite predatory against the base 911.

Dumb. TVR is a kit car company, it has nothing to offer BMW. Only in your dream that TVR can touch the 911.

@HenryN you clearly are unintelligent. The unintelligent are unable to see the wit in sarcasm. Poor cow.

HenryN - Psycho Matt is a high school drop out so you can ignore his childish tantrums. TVR is a kit car, with a kit car build quality, out dated interiors and poorly fitting body panels. The Stig called the Sagaris the worst car he had ever driven. Matt has even admitted to replacing engines and having to pay big dollars to sort these cars out - - - new cars should not have to be sorted out. TVR only appeals to those that want to be different, but is a poor track car, a poor daily driver and a poor investment. Why would anyone buy this over a Corvette, Mustang or Porsche? Why would one believe anything Matt, the used Hyundai and Ford car saleswomen has to say?

@Terry989 it amuses me how much energy and effort you put into bashing me. I find it quite comical actually. You've never driven a TVR and I'd be surprised if you've ever driven on a track either.

Toxic Matt - - - what a cow. You amuse me by spending hours posting unintelligible drivel on this site when yous should be spending it with your kids. Thank god we get week day working hours reprieve from you since your employer wisely bans you from internet use. I just don't have enough time in my life to drive POS cars, so no, I haven't driven a TVR since the Stig's word is good enough for me. While I have driven plenty of tracks, I not sure what track time has to do with anything. You have already told us many times that you can't handle a 911 on the track, something I'm adroit at.

Looking back at history BMW never really built a coupe to directly compete with the 911. In the 70's BMW had the 2800 and 3.0 CS(In my opinion the prettiest production BMW ever built).I would call it a car half way between a luxury car and a sportscar. It was really more of a grand touring vehicle.It had more room and more luggage space than the 911, it was easier to get into. Yet it did have some performance creed and the CLS were pretty good race cars that sometimes beat the Porsches. Certainly BMW has the chops to do it if they want to. But lets look at who is cometing with the 911. You have the Aston martin Vantage, the Jaguar F Type, the Mercedes AMG, on the low end the Chevy Corvette. Further it looks like Maserati will produce it's Alfieri sports coupe and it is possible that Alfa Romeo will produce a coupe based of the Giulia platform. Then you have the new Audi TTRS coming out with 400 HP and supposedly much improved handling, there is the Lotus Evora 400 with 400HP and much improved interior quality and handling etc. The segment is starting to get a bit crowded. BMW in combination with Toyota could certainly make a business case due to sharing of costs. I assume the Supra would be in a lower price bracket to compete with the Cayman. The question is how many more players are going to jump in to this segment 80K to 120K. You really begin to start slicing the pie I think.