Nissan Wants To Battle X1 And Q3 With A Premium Crossover - Shouldn't That Be Infiniti's Job?

Nissan is dilutional. They think Infiniti is on par with BMW and Nissan is a sub-premium brand, or at least that is the perception they want out there in the customers eyes. The reality is they are not doing many things well.

I thought Infiniti was already doing that with the QX30????

Yeah I was also thinking that the QX30 could do that, but since people seem to love CUV's now, it couldn't hurt to have one in the Nissan line, so they hit them from above and below.

I sometimes see “brand confusion” (or lack of brand clarity, or brand definition) in the automotive sector, where each related brand appears to behave autonomously rather than under the direction of the parent company. In my mind, Nissan should address the lower and mid-market, while sister brand Infiniti should address premium/luxury offerings.

We see a similar situation in the Volkswagen Audi Group (VAG) where VW, an economy brand, has offerings that overlap with Audi, a premium/luxury brand: The VW Touareg is priced higher than the Audi Q5 and even the Porsche Macan (!), and the now defunct VW Phaeton was priced similarly to an Audi A8.

It just doesn’t make sense to me.

The problem is that each of these Marques have a product manager - and a set production/sales goal. (It may actually be set in profit dollars). So - when one product manager sees an opening for something that can easily be piggy back produced on another model - they're in. Obviously it is the Corporate management that should be watching for these things - and trying to prevent overlap. Trouble is - especially today - Crossovers are selling like hotcakes! And since the upper management also has a profit goal - they look the other way in regards to overlap. This is the problem Chrysler had when they had Plymouth and Dodge - and GM had Olds/Buick - or Pontiac/Saturn.

Now that Nissan plans to own Mitsubishi, maybe they can use Mitsucrap for this model.

Actually - I would think that they would use the one thing that Mitsubishi had left in its portfolio - ie - Micro Cars - that don't sell in the USA. They make up by far the majority of Mitsubishi sales - but unless you travel in 3rd world countries or some areas in Japan - you don't see them - they don't come here or go to Europe. Like Most manufacturers - Nissan is running into production limits - and adding