US Tastes Take a Back Seat As Japanese Automakers Shift To Prioritize Chinese Buyers

If the styling at Japanese premium brands is looking bold, brash and a tad more avant-garde lately, you can thank -- or blame -- the red-hot premium segment race in China.

As newcomer brands here that lack the heritage of Germany's luxury leaders, Lexus, Infiniti and even Acura are dolling up their designs to catch the eye of Chinese customers.

And those flourishes are bound to go global, carrying over to other markets, including the U.S., despite some designers freely admitting that they may be a bit too aggressive for American tastes.

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TeibNet - 5/23/2016 3:23:52 PM

+2 Boost

The referenced Japanese vehicles are influenced by the Samurai culture and that's it--there is no Chinese posturing... If you are mindful of the Japanese Samurai way of life, you will discern said way life's influence on Japanese vehicles...

MDarringer - 5/23/2016 6:58:44 PM

+1 Boost

Flow with the money, I say.

jameswisrik - 5/24/2016 9:06:59 AM

+1 Boost

gotta give your customers what they want.....!!!