Toyota Retains Most Valuable Brand Status - Tesla Kicks Lexus Out Of Top 10

Toyota retained its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, entered the top 10 for the first time, indicating the rising challenge traditional automakers face from so-called industry disruptors.

Toyota’s brand value rose 2 percent to $29.5 billion, according to the BrandZ Top 100 Most Valuable Global Brands study released today by market researcher Millward Brown.

High-value automotive brands

World's most valuable car brands in billions; rank in top global 100; % value change from 2015
1. Toyota $29.5 (28) +2
2. BMW $26.8 (33) +2
3. Mercedes-Benz $22.7 (39) +4
4. Honda $13.2 (74) -1
5. Ford $13.1 (75) 0
6. Nissan $11.5 (92) +1
7. Audi $9.5 (*) -6
8. Land Rover $4.7 (*) -5
9. Porsche $4.4 (*) (**)
10. Tesla $4.4 (*) (**)

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jameswisrik - 6/8/2016 8:31:33 AM

+4 Boost

Still buy a Lexus / Porsche over a Tesla any day! Tesla Ponzi, name of their next model...or the Tesla Madoff!

MDarringer - 6/8/2016 9:01:50 AM

+1 Boost

word

knowitall1985 - 6/8/2016 3:17:36 PM

+3 Boost

Toyota is Lexus moron's.....

MDarringer - 6/8/2016 4:40:30 PM

0 Boost

no apostrophe is needed...

mpls - 6/8/2016 5:36:44 PM

+2 Boost

I think they separated the Lexus brand from Toyota in tese stats, if they combined both Toyota ad lexus, they'd be way in front,,,

MrEE - 6/8/2016 7:28:13 PM

+3 Boost

Tesla as valuable as Porsche, impressive