SPIED: The Next-Gen, Big Daddy Rolls-Royce Has Been Spotted INSIDE And OUT — What Do YOU Make Of It?

SPIED: The Next-Gen, Big Daddy Rolls-Royce Has Been Spotted INSIDE And OUT — What Do YOU Make Of It?
Rolls-Royce is known for one thing: Producing the most elegant and well-trimmed vehicles. It's pretty hard to argue against the company's claim that it builds the best autos on Earth.

That's because they're so much more beyond what anyone would or could expect from a car.

But there's just one thing: The Phantom is at the end of its lifecycle. The Zenith Edition marks the end of a very long lifespan. Over the past six or so months we've spied test vehicles undergoing research and development, but it appears the all-new body and interior have been seen for the first time.

The first thing you'll note is that it looks exceptionally huge. While it could just be the camouflage, it looks akin to a freight train. You'll note it's all-new proportions and modified details — please note its headlights, taillights, rear windows, massive C-Pillar and quad-tipped exhaust.

The second thing you'll take note of is its interior. While it is largely dressed up so we can't see the fine details, it's obvious that there will be two large TFT displays a la the Mercedes-Benz S-Class and that its HVAC system will be relocated lower on the center stack. Also, please behold the iDrive controller that appears to be stowable in the center console like the current-gen Phantom.

Make sure to check out the FULL collection of spy shots by clicking "Read Article," and then let us know what you think of the next-gen Roller in the comments below. Is it coming along or does the latest pics make it seem unappealing to you?

Read Article

MDarringerMDarringer - 6/8/2016 9:07:51 AM
+1 Boost
The Phantom is a great car to ride in, but this is a BMW product so obviously they have polluted Rolls Royce with their philosophy of hiding an all-new platform under sheet metal totally indistinguishable from the car it replaces.

There is something clinical/sterile about the Phantom that ultimately I find uninviting. The Bentley Mulsanne screams "retirement community" to me.

The only megadollar sedan I like is the Lagonda Taraf which it utterly stunning.

Then I have to wonder, do you really lose anything by just getting a fully loaded S Class instead?


MDarringerMDarringer - 6/8/2016 12:21:49 PM
0 Boost
@mre30 I agree about the cartoonish nature of the Phantom. I'd much rather be driven in a Flying Spur which oddly seems more tasteful and important looking.

Having driven a Phantom, I'd definitely say it's not that much fun. You're constantly aware of huge it is--like when I drive an Escalade--and the mass feels tremendous at all times.

If I were Rolls-Royce I'd do a Silver Shadow for $200K given that the Ghost is $300K and the Phantom $400K.

I'd restyle the old Phanton and let it soldier on.


TomMTomM - 6/8/2016 6:49:43 PM
+2 Boost
Having driven both - I would rather drive a Mulsanne - but I would rather be Driven in the Phantom. And Matt - the thing you loose in an S Class is exclusivity and prestige - things that only a very expensive mainly hand assembled car can provide. While the Mercedes may be all you need - in most cases so is a Cruze! You already know I have an S-Class - and I love it - and driving it says that there is nothing much Rolls can offer that it cannot do. But at the Theater on Saturday evening - the Rolls gets the best parking spot. Since - at that price- the people who buy them don't care about money - it is what they want to be "seen" in - there is no comparison.


TomMTomM - 6/8/2016 6:49:44 PM
+2 Boost
Having driven both - I would rather drive a Mulsanne - but I would rather be Driven in the Phantom. And Matt - the thing you loose in an S Class is exclusivity and prestige - things that only a very expensive mainly hand assembled car can provide. While the Mercedes may be all you need - in most cases so is a Cruze! You already know I have an S-Class - and I love it - and driving it says that there is nothing much Rolls can offer that it cannot do. But at the Theater on Saturday evening - the Rolls gets the best parking spot. Since - at that price- the people who buy them don't care about money - it is what they want to be "seen" in - there is no comparison.


TomMTomM - 6/8/2016 6:49:44 PM
+2 Boost
Having driven both - I would rather drive a Mulsanne - but I would rather be Driven in the Phantom. And Matt - the thing you loose in an S Class is exclusivity and prestige - things that only a very expensive mainly hand assembled car can provide. While the Mercedes may be all you need - in most cases so is a Cruze! You already know I have an S-Class - and I love it - and driving it says that there is nothing much Rolls can offer that it cannot do. But at the Theater on Saturday evening - the Rolls gets the best parking spot. Since - at that price- the people who buy them don't care about money - it is what they want to be "seen" in - there is no comparison.


mre30mre30 - 6/8/2016 9:37:31 AM
+2 Boost
I've always thought that the Phantom was so large as to appear cartoonish and/or a bit silly, despite its price.

It looks like a movie prop to me.

The RR Ghost lineup is much more appropriated sized in my opinion.

I'm not sure who is the target market for this, but if I was BMW, I would just let the Phantom quietly slip into oblivion and instead launch a vehicle in the $200,000 price range that would go up against the Flying Spur/high line S-Class.

According to Wikipedia, it seems that RR sells about 700-800 Phantoms worldwide per year. Perhaps its time is nigh?


cidflekkencidflekken - 6/8/2016 12:39:33 PM
+2 Boost
If I had the money to buy a Phantom, I'd also hire a chauffeur to drive me. I would not drive that barge myself.


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