Is GM EMBARRASSING Itself With Its Latest Round Of ATTACKS On The Ford F-150 And Aluminum? Chevrolet Silverado Comparo Leaves Us Wondering...

Is GM EMBARRASSING Itself With Its Latest Round Of ATTACKS On The Ford F-150 And Aluminum? Chevrolet Silverado Comparo Leaves Us Wondering...
General Motors hasn't exactly been on a roll lately with its latest advertising campaigns. According to what we've seen and heard, some of the most cringe-inducing ads are coming from GM right now.

You know, the spots where they bring in "customers" and show them debadged Chevrolets and ask the "customers" what kind of vehicle they think they're in. While GM may have thought that getting aggressive would open people's eyes, it's actually infuriated them. That's because buyers aren't stupid and aren't going to confuse a Malibu with an Audi.

It seems like this old dog is up to new tricks.

Since the launch of the aluminum Ford F-150, GM has made a point to point out the metal's perceived weaknesses. The reality is that their comparisons are a bit...desperate.

The two latest videos released compare the Silverado and F-150 against each other in a serious of tests. Dropping bricks into the truck bed, banging around a toolbox, etc. The Silverado's steel is considered more durable and proclaimed the winner.

But as most YouTube commenters point out, these tests are 1) not realistic; and, 2) any buyer using their truck for heavy duty purposes would get a bed liner to protect the bed from life's happenings.

So, we have to ask: Is GM EMBARRASSING itself in its latest round of attacks against the Ford F-150 OR is Chevrolet onto something here?


We compared the roll-formed, high-strength steel bed of the Chevy Silverado to the aluminum bed of the Ford F-150. See how they held up.




See what happens when we dump a load of blocks, and a toolbox into the roll-formed, high-strength steel bed of a Chevy Silverado pickup truck and the aluminum bed of a Ford F-150. See how they held up.



W208W208 - 6/9/2016 7:02:28 AM
+2 Boost
I want to see a comparison where they take hockey sticks to the windshield of both trucks, count the number of glass specks that come flying off, then make the argument for why steel is better.


MDarringerMDarringer - 6/9/2016 9:08:30 AM
+3 Boost
What contractor would drop bricks into the bed? Answer: an incompetent one.

Around here, the Silverado and F150 get a lot of fleet sales to the agriculture and oil industries. A lot of F150s have been sold and there have been no complaints about the aluminum.

Besides, it's widely reported that GM is indeed testing aluminum to convert the Silverado.


asafianowasafianow - 6/9/2016 12:08:16 PM
+5 Boost
Most idiotic thing I've ever seen. Why would you drop bricks from 4 feet into a truck with no bed liner. SMH


TomMTomM - 6/10/2016 7:45:04 AM
+1 Boost
Obviously - you do that to show that Aluminum will dent easier than steel because it is softer - YOU don't need to drop a brick four feet to show that - and lots of people drop things into their pickups from the side - whose drop is more like a foot and a half. You would be surprised how FEW actually get bed liners for their trucks - and a lot of them don't use their trucks as trucks either. However - it is like the old commercial for that fancy expensive oil additive where they showed an engine encased in ICE starting with the additive in the oil. First - Water freezes at 32 degrees - in Chicago is gets a lot colder than that - so it is not the temperature - But I loved one local guys statement on TV - where he said that if you often wake up with your engine encased in ice - you are probably parking in the wrong place - and he would MOVE. The fact is - even with the Aluminum - the Ford Truck is not that much lighter than the Chevy (It saved weight over the OLD Ford Truck) - and in real life the difference of 1 mpg or less can be chalked up to driver style. Both trucks are quite reliable - but I would question the use of smaller Turbocharged engines that really do not improve fuel economy - but add complication and therefore likely future repairs. The history of Turbocharging has been that these engines and their Turbochargers are less reliable than those engines unblown. Ford and Chevy will be using the same Transmissions soon - so that will not separate them - today I would prefer a large GM trans to anything FORD makes. But people don't buy these things because of real issues - they buy them based on looks and style - the fact is BOTH are good-reliable -trucks and either choice is hard to fault today.


jerseycat1010jerseycat1010 - 6/9/2016 2:07:01 PM
+3 Boost
Admittedly a biased Ford fan, but these ads are reaching quite a bit.


MorePowerMorePower - 6/9/2016 2:41:05 PM
+3 Boost
Who watches commercials anymore and why would you believe the ones you see?
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