Audi's May 2016 Global Sales Rise 6.7% Driven By Europe and China - Puts Further Pressure on BMW

AUDI AG sold around 164,150 cars to customers in May, representing a global increase of 6.7 percent year on year. With their new model generations, growth for the A4 Sedan and the A4 Avant reached 16.2 percent. The new Q7 full size SUV also continued its successful start, up 79.6 percent in May. For the entire model lineup, Audi sales increased in all of the brand’s three key regions – by 9.7 percent in Europe, by 5.7 percent in Asia Pacific and by 3.8 percent in North America. Worldwide deliveries since January rose to around 784,250, up 5.3 percent compared with the same period in 2015.

“May once again showed that our new models are finding strong acceptance in the market,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “This is a strong signal for the Audi Q2 and the new A5, which we presented a few days ago. Like its predecessor, the new A5 Coupé will win over customers with particularly high demands in terms of design and performance, giving Audi an even sportier boost.”
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TheSteve - 6/10/2016 11:35:18 AM

+1 Boost

Personally, aside from bragging rights, I don't see how the possibility of Audi selling more units than BMW "puts pressure" on BMW. I just can't imagine anyone at BMW quaking in their boots at this news.

jeffgall - 6/11/2016 9:34:25 AM

+1 Boost

The last 3 cars I leased, I looked at the comparable BMW, but the low rent interior (including fake leather and cheap plastics) and the extensive options list, of which some should be standard equipment, kept me away. Sounds like sales pressure to me.

hangtime010 - 6/10/2016 4:11:23 PM

+1 Boost

Well less than a decade ago Audi wasn't even close. Now less than 100,000 deliveries separates 1st and 3rd (globally, this is NOT a US only stat)

MDarringer - 6/11/2016 11:29:52 AM

+1 Boost

And Oldsmobile in its heyday easily outsold Mercedes, but it wasn't an equal.