Everybody Wants To Be A Premium: Kia Confident Upcoming GT Will Stack Up Well Against A7 And CLS

Back in 2011 at Frankfurt, Kia revealed a sleek-looking concept sedan called the GT. It didn’t look anything like any previous Kia, and since then the South Korean automaker has become something of a powerhouse in exterior design. The GT Concept was rear-wheel-drive and featured a body style very similar to that of the Audi A7 and Mercedes CLS. Kia stated repeatedly that it wanted a production-spec GT, but we had to be patient. But today, we can confirm, that production Kia GT will debut this September at the Paris Motor Show.
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PUGPROUD - 6/13/2016 2:23:59 PM

+1 Boost

If its priced 15-20% below Germans it will do fine...good for Kia owners moving up and German owners moving down because of age, income other financial demands. Need to give potential buyers a sizeable financial incentive and a top quality product reasons to buy in premium segment similar to Lexus's strategy when it first took on Germans.

MDarringer - 6/13/2016 7:16:49 PM

0 Boost

The Genesis--if compared without the lens of cultural bigotry--compares very well with premium sedans and is actually much better in reliability.

I'm told that everyone laughed at Hyundai 25 years ago when the Excel was introduced. No one is laughing now and it will not take Hyundai/Kia 25 years to crack the premium club.

HughJass - 6/20/2016 9:02:33 AM

+1 Boost

There is a reason why German cars still command a premium for the brand, because unlike the Koreans, the Germans have real heritage behind their brand. Hyundai is just a car for cheap Americans or those who hate cars.