Honda Tries To Be Taken Seriously In The Truck Market - Does This Test Prove Anything?

The Honda Ridgeline wants to be taken seriously as a truck, it really does. And right now, there's a war of the beds among the two biggest names in trucks.

Honda decided last week to join in the bed toughness debate going on between Chevrolet and Ford with its own video showing the strength of the 2017 Ridgeline's holding space. Both take roughly 50 landscaping blocks that weigh on average 15 pounds and are jagged and beat up a truck's bed. The Silverado is steel, the F-150's aluminum, but the Ridgeline uses a composite material that doesn't rust or dent when beat up.
 

TomM - 6/14/2016 1:05:45 PM

+1 Boost

The Ridgeline may sell to people who buy a truck for transportation - not for use - but this is one area where the American Truck simply owns the market - no matter how good others get. (The RAM was designed here)

ricks0me - 6/14/2016 4:20:50 PM

-1 Boost

TomM ... right on. I drive a Ford F350. Use the front for commercial snow plowing . The back for hauling junk. I know GM, Chevy, Ram can match specs with Ford at the 1500 / 2500/ 3500 / 4500 series and perhaps beyond. Honda. Toyata. Nissan .... where are you at all of these spec levels???

MrEE - 6/14/2016 6:34:14 PM

+3 Boost

Honda certainly schooled GM on the bed comparison. GM advertising seems to be lacking credibility, I mean implying highway mileage for a commuter trip, close to MPG falsification, FTC action, class-action lawsuits.

MDarringer - 6/14/2016 9:07:12 PM

0 Boost

GM shat itself on this.

MDarringer - 6/14/2016 10:36:57 PM

-1 Boost

My personal connections to the segment are via the Ram tow trucks I own and the responses of customers who have bought F150s.

NONE of the F150 people are seeing a durability deficit.

dumpsty - 6/16/2016 8:04:33 AM

+3 Boost

Meh...IDK....

I like their newer cargo bed tech. It's functional for the average mid-size truck buyer & seems to be tough enough for all the average tasks/uses (minor hauling, loading stuff, loading dirt/debris/junk) for the active user. The overall design is loads more mature than the last Ridgeline & doesn't seem to "try" to be more than what it really is.

dumpsty - 6/16/2016 8:13:35 AM

+3 Boost

To be honest...looks like the Ridgeline has properly created a high-riding 4-dr Maloo/El Camino - albeit w/o the sweet LS V8 - but I digress...

This new Ridgeline seems more comfy while adding some upscale Honda touches that's pleasing to the eye & to the wallet as well. If you know you don't "need" a full-size pickup & like Honda designs, then cool...pick one up. It shouldn't disappoint I think.

skytop - 6/18/2016 2:20:33 PM

+1 Boost

This is a reaction to the Chevy vs. Ford same style video.

The major problem and flaw of these video is that pick up are NOT DUMP TRUCKS. Only an idiot would dump heavy rocks or blocks from height into the bed of the pick up truck.

This kind of video is highly DISREPECTFUL to buyers and shows how little regard car/truck makers have for customers. They treat buyers like morons and imbeciles.