Tesla To Open Los Angeles Store Inside Fashion Retailer Nordstroms

Tesla is getting desperate. Tesla lacks a real sales force and since it has penetrated all the "novelty" customers (i.e. those who just wanted the latest new thing) it will now need to compete for real and rational car buyers who will need a lot of convincing (and perhaps a free charger in their garage) to take delivery of a Telsa.

The end is near.

Tesla's sales strategy - "Open Stores Near Rich People".

Tesla - these people are rich because they are generally not stupid.

Good news for commercial real estate - hope the store rent was collected in advance.

Tesla opened a shop in my town - East Hampton, NY - a resort town with 30,000 people 10 weekends a year and 10,000 mostly working-class locals the rest of the time. http://easthamptonstar.com/Business/2016602/Tesla-Showroom-Opens-Newtown-Lane

Its staffed with 3 or 4 people and probably runs Telsa $30,000/month in rent. Wonder how many cars Tesla needs to sell to fund that sales outlet?

Nordstrom

I'll bet on Tesla. You bet on GM.

I'm surprised they chose The Grove and not the South Coast Plaza.

MDarringer, who knows, maybe South Coast Plaza is next.

No doubt. I prefer South Coast to The Grove. South Coast is worth the drive for me.

Add that to the long list of items the common man already cannot afford at Nordstroms........I'm looking at you $1,000 bedazzled Jimmy Choo pumps.

My wife and I actually love watching people buy expensive crap at Nordstrom South Coast like Jimmy Choo pumps that she will tell you are just not comfortable, but for some it's all about brands, brands, brands.

I do like Nordstrom for the quality of their men's suits, so when I acquire a new one, I drive down. I remember getting my first suit there when I was 17. It was an experience indeed.

My wife grew up with gobs of money, but our boys are in hand-me-down clothes from my nephews because she doesn't believe in stupid spending. Kids grow too fast to buy expensive crap.

I imagine, she will be traveling to Nordstrom to get some stylish new clothes for when she returns to work full-time this fall.

Xmas was a zoo at the Charlotte South Park Nordstroms. While I make a good living, there's no way you're going to catch me in there except for the occasional men's attire sale. An Xmas stocking at Neiman Marcus was $100....pfft.

I'll save for my occasional $300+ fine dining tab. My old lady needs to pick up some project work with me so daddy can bathe in bouillabaisse.

@W208 I simply call ahead because they have my measurements on file at South Coast. All I have to do is mention color and it's waiting for me to try on. They know my shoe size and that I am partial to Cole Haan and there they are. Typically I'm in and out in 20 minutes.

I remember vividly going shopping at the Nordstrom's in Seattle with a mentor of mine. He would send his Xmas list ahead for the people he intended to purchase for. We'd go in the day after Thanksgiving. Suggested items were pre-gathered. He would say his yesses and nos and we'd leave. Somehow it was magically paid for. Gifts were wrapped and delivered at his convenience.

I'm fortunate that I make an excellent living, but Nordstrom definitely knows how to cater to people with money infinitely higher than my level.

THAT is the kind of attitude that Cadillac really needs to adopt.

Tesla is perfect for Nordstrom.

@MDarringer, In the words of my Bostonian friend, you lucky bastid.

I think any manufacturer of premium vehicles should adopt an attitude of exclusivity without abandoning the customer service and personability on all levels.

I opined to my protege today what I observed to be the difference between dining in the U.S. and dining in Europe; these are observations made from some of the major cities I visited and lived: there's no grimy app and drink specials menu on the table; no crust infested ketchup(or catsup) bottles on the table; no vinyl tabletop covers worn from wiping a thousand times; no. It's a simple candle and washable cloth cover; maybe with an offsetting decorative cloth center for variation. And this was at basic restaurants.

The focus wasn't a buy-this-sell-that mentality. It was simply a what-are-you-looking-for setting. Even if it is for show, I think a [simple] approach can greatly influence an audience.

@W208 where in hell do you dine? If you're in a restaurant with grimy app/drink specials you're in a disgusting chain that microwaves garbage like Appleby's. Vinyl table cloths? Where???

I quite frankly would not want a tablecloth and a candle in a diner and diners can be absolutely sublime.

Drink and app specials annoy me. I know what I want for a cocktail and I came for dinner, not to stuff my face with garbage to kill time because the kitchen is slow.

And, no, I'm not expecting the food to arrive instantly (microwaved), but if an hour after ordering the food has not arrived, I'll walk out and go to Dennys.