New Toyota Supra To Have BMW Power Plant And Twin Electric Motors

It's looking like the Supra will be another pointless bauble like the GTR and NSX. Anyone can do a pointless engineering exercise and produce a supercar made of unobtanium.

The Supra should have taken dead aim at the Mustang and Camaro to the penny.

Toyota believes that a car caring the Supra marquee is in another class than the Mustang/Camaro/Challenger.

Toyota knows that the Supra will not be sold in the numbers of the those other cars and does not want it, Supra, to become another rental queen.

They believed that last time and the Supra died because of an utter lack of sales. When one's beliefs do not result in sales, one needs to change one's beliefs.

The last Supra died because the market disappeared for high-end, based on the average consumer, sports cars. Sales were down across the board and you fail to mention that most Japanese marques at the time; Nissan, Mazda and Toyota; all saw steep sales declines and later killed their "top-tier" sports cars, at least the ones sold in the U.S.

You also failed to mention, forgot, or was not in the position to buy one at the time, but these(300zx Turbo, 3000GT VR-4, RX-7) were $50,000 sports cars in a time when you get a 911 for $70k, Civic for $12k or a V8 Camaro/Mustang for under $25k if you tried.

@MorePower You are correct that in 1996 I was not in a position to get one of the high-end Japanese sports cars because I was 10 and had not yet seized on the idea of making friends that could get me out of poverty. LOL

I'm not saying that any of them were bad products just that they were wildly misaimed.

You said: "The last Supra died because the market disappeared for high-end, based on the average consumer, sports cars."

I said: "...the Supra died because of an utter lack of sales. "

We're saying the same thing. A sports car with a Toyota badge and a Porsche price will ultimately fail AGAIN this time around.

Umm, this idea is more like Celica than Supra. If you're going to use a specific model name it makes absolutely zero sense to change what that designation stands for which in the case of the Supra was an up-market high-performance GT sports car. The Supra is a whole difference class of car than Mustang or Camaro.

Hmmm I split the difference, the Supra is a car that Toyota will not compare to Mustangs and Camaros, however ithe base model will be positioned only slightly above the SS and GT models.

Twenty years ago the Supra started at $30k and the Turbo at $40k, while a Mustang GT was $20k and a Cobra was $25k, so the Supra was 50-60% more expensive. That same Mustang GT today starts at $33k and the GT350 at $50k, increases of 65% and 100% respectively over their 1996 prices. I'm not saying the highest model Supra should jump to $80k, but I'm not sure why you'd expect the Supra to magically cost the same as a Mustang today, when it never did before, and is obviously going to be a much more technologically advanced car. At a minimum I'd expect it to be priced like a nice Corvette, not a Mustang.

And like the previous Supra it will die for a lack of sales--that is--after the import tuner crowd has bought their copies--sales will dive off a cliff.

Once you get into the Corvette plus price band, there will simply be better choices than a Toyota.

"Once you get into the Corvette plus price band, there will simply be better choices than a Toyota." - all this grand assumption based on a car that has not come out yet, nice.