RENDERED SPECULATION: IF Audi's Next-Gen A6 Looks Like THIS, Would You Prefer It OVER What BMW And Mercedes Are Bringing To Market?

OK, so, we know Audi is ushering in an all-new era of design. Led by Marc Lichte, this all-new design language is said to be revolutionary. According to sources it has been previewed by the Prologue concepts that appeared at auto shows over the past year or so.

Will that be enough to take the brand to all-new heights? We're not sure.

As of now there's a lot of speculation in the market. The all-new A8, which is supposed to debut Lichte's vision, is slated for a 2017 debut. From the spy shots it appears to be largely the same vehicle but there's still quite a bit hidden.

Now the creatives are coming out of the woodwork. This has produced an all-new rendering care of our friends from Autocar in the U.K. Looking edgier than just about, well, everything in Audi's lineup today, it's definitely an all-new look.

That said, we're a wee bit curious: IF this rendering is a forecast of the future, would YOU prefer it to the likes of what's coming from BMW and Mercedes-Benz?

Audi will move into an era of more dramatic design next year, kick-starting it with the launch of an all-new Audi A8 and swiftly following it up with launches of new A7, A6 and Q8 models.

The look will be showcased by the new A8 - which will err towards sophistication when it is revealed in autumn 2017 - and the new A7, which will be more overtly sporty and will be revealed in late 2017.

However, it is the new A6 - due to launch early in 2018 - which will take the new design language, led by Marc Lichte who joined the firm from VW in February 2014, into the mainstream. Audi bosses hope the dramatically sportier look will be a key differentiator in its battle for sales with the more conservative BMW 5 Series and more ‘Russian Doll’ styling of the current Mercedes range...

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MDarringer - 7/13/2016 11:55:58 PM

0 Boost

If this is an accurate representation of what Mark Blowme can do, Audi is the German Mercury more than ever.

TomM - 7/14/2016 4:37:51 PM

+3 Boost

It is certainly no competition for the New E-class- it is just another Audi that looks the same as all the others.

MDarringer - 7/14/2016 6:14:29 PM

0 Boost

@TomM I completely agree and with the new 5 Series looking like the old 5 Series, the gulf will get even wider.

The Cadillac CT6 (overlaps in price with the A6) has more personality than this Audi render and the CT6 is Camry dull looking.

runninglogan1 - 7/14/2016 12:40:42 AM

+1 Boost

Looks good to me!

llaroo - 7/14/2016 8:10:24 AM

+1 Boost

Did Ford just take over design for Audi ?

GermanNut - 7/14/2016 9:43:49 AM

+2 Boost

This looks fantastic. Look at the aggressive front grille, the more aggressive hood and the slick crease on the rear quarter panel.

However, I think this design is not close to what the actual A6 will look like. I think the new A6 will look a lot different except for the grille.

xjug1987a - 7/14/2016 10:46:05 AM

+1 Boost

By far the bench mark is the Second Generation (C5/4B) from 1997–2004. It was so pretty, a classic IMO and also my A6 Quattro was my favorite car I've ever owned. The style was seamless and my car, in silver, looked like it was cut from a single piece of metal. It was beautiful and distinctive. Audi has gone on to much success since, but IMO, not in the style category. This new one looks cool but I doubt it'll have the same impact as the 2nd gen which was a true break through product.

cidflekken - 7/14/2016 2:01:52 PM

+3 Boost

For how long do we keep hearing that Audi is going in a new styling direction but they keep churning the same ole same ole. As much as I will admit that this looks pretty good, I don't trust the actual product will measure up. The front-end mimicks the just-released A5, and in the real, it just doesn't really work for me. It truly does say "Ford" more than it says Tier 1 Audi.

MDarringer - 7/14/2016 7:21:23 PM

+1 Boost

We rarely agree. This is scary.