BMW Closely Watching Mercedes For Success In Pickup Segment Before Moving In

BMW’s opposition to building a ute could be softening.

Only last year BMW’s Asia, Pacific and South African chief, Hendrik von Kuenheim, told motoring.com.au that BMW would “definitely not” build a ute, despite arch-rival Mercedes-Benz announcing it would move into the ute or pick-up market in 2018.

 
But now his subordinate, BMW Australia’s Managing Director, Marc Werner, has told motoring.com.au that a BMW ute is actually possible.

“Never say never,” said Werner at this week’s BMW M3/M4 Competition launch in Queensland.

“We’re watching the space closely,” responded the BMW Australia MD when quizzed about BMW’s attitude towards the new Benz ute.
 

GermanNut - 7/21/2016 2:57:27 PM

+2 Boost

Before BMW decides to built a ute, it needs to improve the terrible sales results of its SUVs.

PUGPROUD - 7/21/2016 4:11:43 PM

+1 Boost

Like my mother use to say "Just because your friends jump off a bridge doesn't mean you have to"...unless of course your a German car manufacturer.

carloslassiter - 7/21/2016 5:13:28 PM

+3 Boost

I'm going to hold out for the Flyfishing Edition.

skytop - 7/21/2016 10:25:10 PM

+1 Boost

Maybe BMW should consider producing high performance dump trucks as well.
They can then outsell MB and Audi in that segment for certain.

Sciros - 7/21/2016 10:44:30 PM

+2 Boost

Actually no way. MB would kill them in that segment. It's been making dump trucks for a long time.