Audi of America Names Factory Design Labs to Spearhead Online Efforts

Audi of America announced today that Denver-based Factory Design Labs has been selected as their new interactive agency of record.

Factory Design Labs, the creative agency dedicated to developing unique communication solutions for their lifestyle-oriented clients, will partner with Audi of America to manage their North American websites - audiusa.com and audicanada.ca. Factory will also be responsible for Audi's national online advertising strategy and creative execution as well as all online strategy and creative development for key products and new model launches.

“Audi began a national search in May to enlist a creative and strategic partner to drive our online marketing efforts, “ commented Bethany Verrill, Audi of America Online Marketing Manager, “and we selected Factory based on their experience, technical skills and creative energy. We have very big goals and the right agency to execute to our plans.”

"Factory as a group of individuals, has a huge passion for the Audi brand," said Scott Mellin, CEO of Factory Design Labs. " Audi has an incredible schedule of new models to be introduced in the next 15 months and we are thrilled to be a partner in this very exciting chapter of the Audi brand. We have a huge respect for the brand, know the product line in great detail and have a fantastic relationship with our local dealers."

smshnick - 10/3/2006 2:47:32 PM

+1 Boost

Good news, because the audiusa website sucks.

chewy - 10/3/2006 7:12:53 PM

+1 Boost

I wouldn't say so, it has lots of information and easy to use, but it is a bit boring currently, but hopefully it will get more interesting.

smshnick - 10/3/2006 8:21:20 PM

+1 Boost

This is what a good auto website looks like:

http://www.honda.co.uk/car/

S4cabriofox - 10/3/2006 8:26:34 PM

+1 Boost

They actually just update the Audi site two weeks ago or so. It's an improvement, but it needs a complete redesign.

smshnick - 10/4/2006 12:49:16 PM

+1 Boost

Yeah, they made it look like the UK site which is a lot better. Too bad we don't get all those UK options.