Infiniti Banks On Red Sport And S Perfomance Models To Up The Ante Against The Germans

A year and a half after taking the helm, Infiniti President Roland Krueger is repositioning the luxury brand with a focus on sporty driving with the new S-badged performance models.

The brand is also debuting a fresh global tag line, "Empower the Drive," to accompany the U.S. launch of the redesigned Q60 coupe this year.

Nissan Motor Co.'s premium brand will fortify its lineup with an expanded range of Red Sport trim packages, Krueger said at a briefing this month at Nissan's global headquarters here.

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MDarringer - 7/30/2016 9:35:35 AM

0 Boost

Flailing. What's Infiniti's purpose or mission? I don't think it knows. Trying to compete with the Germans makes your brand a wannabe. Lexus is charting its own path by being anti-German and we can debate the outcome. Brands that struggle (Cadillac and Infiniti) are still locked into competing against the Germans instead of charting their own course. Styling at Infiniti is blander than bland.

I'd start with gorgeous styling and NAMES: Infiniti Skyline....Infiniti Vision...Infiniti Dangan...something other than alphabet soup.

cidflekken - 7/30/2016 3:26:02 PM

+2 Boost

If you watch Joe Camisa's Motor Trend test of the Q50 Red Sport, then you would know that Infiniti still has a long way to go to beat The Germans, the Americans, or their fellow Japanese. Oddly, his sentiment about the Q50 Red Sport, matches what my impression was when driving the Q50: get me out of this thing.

MDarringer - 7/30/2016 6:58:29 PM

-2 Boost

@cidflekken it's just a bloated 370Z and the 370Z is garbage.

F1_Driver - 7/31/2016 12:09:47 AM

+3 Boost

"Garbage" that is 8 years old and still is a better driver's car. You sir, are an idiot.

https://www.youtube.com/watch?v=gMaXik0tEJA

MDarringer - 7/31/2016 10:25:01 AM

-3 Boost

No. I don't like performance cars that are prone to catastrophic brake, engine, transmission, and rear end failures. The 370Z is a stunningly fragile car.

F1_Driver - 7/31/2016 3:14:00 PM

+3 Boost

FYI, I own a 370Z and it is anything but a "stunningly fragile car." It puts a smile on my face every time I drive it. People always approach me and ask me what brand of car is it and how much does it cost. You sir, are an idiot who does not own/have driven a 370Z and enjoys talking out of your arse. Keep on trolling, asshat.

MDarringer - 7/31/2016 3:48:50 PM

-2 Boost

If you've ever pushed it at the track, you find brake fade to be beyond dangerous.

I always love it when someone engages in the "proof of one" fallacy: "Well my sample of one 370Z puts a smile on my face..."--the same could be said of some people and rectal exams--"...therefore you're wrong."

The issues I've mentioned are well-documented. Can a 370Z be a good track car? Yes...if you're willing to put money in it to fix its deficits and to repair things that break on it.

If someone would give me a new 370Z I'd sell it to an asshat like you who is a true believer.

You probably own a Miata as well.