Toyota Sales Sag 0.5% In July - Lexus Misses The Brass Ring With A 6.5% Decline For Month

Toyota Sales Sag 0.5% In July - Lexus Misses The Brass Ring With A 6.5% Decline For Month
Toyota Motor Sales (TMS), U.S.A., Inc., today reported July 2016 sales of 214,233 units, a decrease of 1.4 percent from July 2015 on a volume basis. With the same amount of selling days in July 2016 compared to July 2015, sales were down 1.4 percent on a daily selling rate (DSR) basis. 
 
Toyota division posted July 2016 sales of 186,343 units, down 0.5 percent on a volume basis and DSR basis.   
 
“Light trucks remained the hottest segment for the industry in July,” said Bill Fay, group vice president and general manager, Toyota division. “Toyota Division reported its best-ever light truck sales for the month, supported by record July results for both RAV4 and Highlander.”
 
Lexus posted July sales of 27,890 units, down 6.5 percent on a volume basis and DSR basis. 
 
“Lexus luxury utility vehicles had another strong sales month, with RX, NX, and LX up,” said Jeff Bracken, Lexus division group vice president and general manager. “With these results, we had our best-ever July for light trucks and are up nearly 10 percent for the year, thanks to the strength of our dealer body.”
 
July 2016 Highlights
  • Corolla posts sales of 31,717 units; up almost 5 percent for the month
  • Camry posts July sales of 34,122 units
  • TMS posts best-ever light truck sales for the second consecutive month   
  • Toyota Division light trucks up 7.3 percent; best-ever July
  • RAV4 sales rose 19.3 percent; best-ever July
  • Highlander posts sales of 15,213 units, up 19.5 percent; best-ever July
  • 4Runner up more than 14 percent
  • Land Cruiser up 57.7 percent in July
  • TCUV posts best-ever July
  • ES posts sales of 5,497 units for the month, up 1 percent
  • Lexus LUVs post best-ever July and year-to-date sales
  • NX up 8.1 percent in July with sales of 4,689 units; best-ever July
  • RX posts sales of more than 8,500 units, up 3.1 percent for the month
  • LX up almost 54 percent for the year
  • Lexus L/Certified posts best-ever July, up 24 percent for the month
 
*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume
 

ilovecar2015ilovecar2015 - 8/2/2016 3:13:03 PM
+3 Boost
Lexus should have won July (historically), but they will have a big win in August (again historically). But this year will be a two-way race for #2 between Lexus and BMW. MB is too ahead to catch now.


MDarringerMDarringer - 8/2/2016 7:10:58 PM
0 Boost
Lexus is finding its feet. It's styling language has been an awkward experiment. They grafted the spindle onto everything, but that has just sent a message to the market that Lexus is flailing.

The RC was both the nadir and the genius move of the language. The RC is so stunningly wrong that it's almost right.

The LC is Lexus' E-Type breakthrough.

If they can hit with the LS, there will be momentum.

I think Lexus is poised to gain, but it's fraught with potential disaster.


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