Mercedes-Benz Confirms New EV Subbrand To Challenge Tesla And BMW

Mercedes-Benz will create a subbrand for electric cars to challenge BMW and Tesla Motors in a bet that alternative-fuel cars have the potential to become profitable.

Mercedes will add two electric SUVs and two sedans, according to two people familiar with the plan, who asked not to be named because the details haven’t been disclosed.

Mercedes hasn’t chosen a name for the subbrand yet, one of the people said.

MDarringer - 8/5/2016 10:16:05 AM

-1 Boost

Why does it need to be a sub-brand? Has BMW's "i" sub-brand ignited a Tesla-like frenzy? NOPE!

carloslassiter - 8/7/2016 10:43:00 PM

+1 Boost

Still hard to understand why Porsche and Mercedes want to "challenge"a company that MDarringer assures us will be bankrupt by next Tuesday.