Mercedes Mopping Up BMW And Audi In Global Luxury Sales Race

Mercedes-Benz brand kept its lead among luxury automakers in July after vehicle sales increased at a faster pace than its German rivals.

Mercedes brand's global volume jumped 9.4 percent to a record 163,770 last month, helped by the launch of the new E class and demand in China where sales rose by 26 percent. The brand's sales in Europe grew by 6.2 percent while U.S. sales gained 3.6 percent.

BMW brand's global vehicle sales rose by 4 percent to 153,392. Deliveries increased by 5.3 percent in China, 4.2 percent in Europe but fell 1.1 percent in the U.S. BMW said strong demand for its SUVs and 2-series models boosted sales.

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GermanNut - 8/11/2016 10:36:44 AM

+2 Boost

This is due to Mercedes-Benz's strong product portfolio from top to bottom. The S-Class design that was used for the C-Class and new E-Class has provided huge benefits for Mercedes-Benz as buyers feel they are getting S-Class level of luxury in different sized packages. T

he new Mercedes-Benz interiors are really great and on par with Audi in terms of quality. Mercedes-Benz has gone the old-school luxury route while Audi has gone the modern, clean and sleek look, but both brands have interiors that are miles ahead of BMW's.

quizz - 8/12/2016 5:39:33 PM

+1 Boost

The redesigned C class is pretty amazing - definitely the standard for its class. From the outside, the 3 series and A4 simply do not compare. Interior, C class blows away BMW and I've yet to see the new A4 interior, but I doubt it will be more luxurious (maybe more tech).

USNA1999 - 8/11/2016 10:43:31 AM

+1 Boost

The Germans better watch out, LEXUS will dominate "globally". Just kidding ;)

GermanNut - 8/11/2016 10:44:43 AM

+3 Boost

LOL!

MDarringer - 8/11/2016 12:01:08 PM

0 Boost

More than likely Toyota will at some point be so intertwined with BMW that BMW will in effect have been absorbed. A BMW/Toyota merger makes tremendous sense for both companies on so many levels.