Mercedes Settles On New Sub Brand Name To Battle BMW's "i" Brand

Last week, we told you how Mercedes-Benz planned to go the BMW route and turn its looming roster of electric vehicles into a sub-brand.

All the automaker needed was a name to slap on its gas-free offerings. Well, according to UK trademark application filings first reported by Autocar, the new sub-brand’s name is…

cidflekken - 8/12/2016 1:20:10 PM

+1 Boost

"EQA, EQC, EQE, EQG and EQS, as well as EQ Inside, EQ Boost and Generation EQ"

Absolutely horrible

Dexter1 - 8/12/2016 7:50:45 PM

+1 Boost

MB should also add F*KQ just to round out their stupidity.