Will Tesla's Bumpy Summer Shake The Loyalty Of Consumers?
Tesla is trying to steer through a tumultuous summer that has seen its brand associated with what’s believed to be the first fatality in a car driving in semi-autonomous mode.
The company has faced questions about its Autopilot system since 40-year-old Joshua Brown was killed in a May crash. His 2015 Model S was operating with the driver-assist system engaged.
Tesla has also been scrutinized for its planned acquisition of SolarCity, which some analysts say is causing the electric-car maker to take its eye off its main task of making cars. This month, Tesla reported worse-than-expected earnings and missed production targets.
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