Genesis Confident It Will Need Stand Alone Dealers Within 5 Years

Typical Hyundai always trying to do things on the cheap!

You know nothing about business launches.

To launch an all-new premium brand to go against the German juggernaut is a massive, expensive undertaking that could just as easily fail as succeed.

To ask business people to invest millions per dealer site out of their pockets to gamble on the possibility of success sometime down the road is idiotic, but at least we know you're a Democrat who believes there is no consequence for reckless spending.

People THINK that Lexus launched with stand-alone dealers, but when Lexus launched the definition of "stand alone" was fluid. In some cases, dealers partitioned their show room floor and created two entrances and taa daa a "stand-alone" dealer was created. In some cases, the dealer's used car area was repurposed as the Lexus dealer.

In some markets, Genesis will be able to open as a stand-alone store by inhabiting abandoned dealers, but even then the amount of refurbishing will be a major gamble and could be quite comical if done on the cheap.

Locally, the Maserati dealer inhabits a defunct, stand-alone Hummer dealer and the ONLY change made to he facility was to put up Maserati signage, but the place looks like it sells trucks.

Good point Monopoly. If Hyundai really wanted Genesis to be accepted as a premium or near-premium brand, they would start moving faster on having stand-alone dealerships. There is not much distinction between the current Genesis vehicles and their Hyundia counterparts, and waiting til 2021 will keep that trend going.

You are utterly ignorant about business.

Hyundai does not build the dealers and foot the bill. Independent business people do.

If I told you to drop several million dollars of your money into a new dealer 100% on speculation that a totally new brand would magically make bucks, would you break ground? If so, you're a moron.

Hell, convincing people to build stand-alone Cadillac dealers is a hard sell and Cadillac has competent products. Not all Caddy dealers are stand alone.

Ditto Jaguar.

You know nothing about competent marketing.

Monopoly-It looks like we got under the Genesis Fanboy's skin a bit...lol. He doesn't realize his obvious obsession with this car company and persistent bashing of nearly all of car makers is obvious.

@bnilhome only the unintelligent declare victory when they cannot see they are defeated. You are not a businessman involved in multiple dealers with massive outlay at risk but yet you will purport to know something.

You are unintelligent.

Nice try again MDdarringer. Your propaganda is so obvious to everyone on here.

@bnilhome You got me! You saw right through my propaganda about making smart business decisions. You're such a smart cookie.

I'm talking about your obvious unwavering support for Genesis while ripping just about all other carmakers on here. You undermine your credibility when you consistently bash every other carmaker which makes your agenda obvious to others.

@ — MDarringer

Your usual tired, moronic tirades doesn't change the fact that Hyundai continues to scrimp & cut corners with their pseudo luxury Genesis brand which won't do any thing image wise among many luxury car buyers in changing Hyundai's reputation as a cheap, penny-pinching car manufacturer who lacks courage to fully invest the necessary resources to properly build a true, competitive luxury marquee.

What people also do not understand is that Hyundai-Kia has several times come close to launching Genesis and has backed off. The current green light wasn't unplanned, but it was also a rather sudden decision.

The lead time on Lexus and Infiniti when they came to market was sufficient for facilities to be built or refurbished. This one isn't so generous on time.

There are still lots of closed dealerships all over the map - and they can't sell most of them - they are just now starting to demolish them. IF a dealer wants a Genesis dealership - they have lots of options - they will soon also have lots of KMarts and Sears stores available too. (Many even have auto service sections).

The problem is - they still need a consistent design language for them - something they don't have - and they need dealers willing to pay the price. Remember - for year - and to this day - Hyundai cars are heavily discounted to get them to sell. Dealer profits are not as good as many other cars. Genesis will be both a low seller - and well above the price of what people expect for a car from Korea. }IF they have to give out big discounts to drum up volume - a new facility will bankrupt many dealers.

@TomM Your assessment that vacant dealerships is only partly true. Just because an abandoned dealership is available does not make it ideal.

Your comment about Kmart/Sears was idiotic.

You obviously have no data that you base your remarks on because Hyundais are discounted no more than Toyotas, Hondas, Fords, etc. They are transacting similarly to the competition.

You also are incorrect that dealers discount vehicles to sell them at a loss that they shoulder. Sure, we have sold cars at a loss here and there (I mean who really wants an MKT?), but most of the discounts at our dealers have at least that amount of cash--usually more--from the manufacturer to move it.

The steep discounts--for example--on Chevys right now are not being funded by dealers, but by GM.

As for Genesis, it has exceeded its sales targets every year. Hyundai was prudent and cautions with it from day one and it's paid off.