Hyundai Pickup May Debut In November At LA Auto Show - Who Should Be Worried?

According to the latest rumor flying off the mill, the design of the production version of the Hyundai Santa Cruz is almost completed and the final version could be seen as quickly as the Los Angeles Auto Show this November.

The Santa Cruz concept was a crowd pleaser for Hyundai which is why the South Korean automaker has decided to enter the recently revived compact pick-up truck segment with a production version. The latter will be reportedly based on the Tucson crossover, and it should reach markets around 2018 – in the US going to dealerships as a 2019 model year
 

bw5011 - 8/22/2016 4:25:13 PM

+5 Boost

Hyundai should be worried.

TomM - 8/22/2016 5:04:17 PM

+4 Boost

I think it is obvious that it is Porsche that should be worried - they could lose ALL of their pick-up business to a Korean Manufacturer. And the Korean actually outperforms them too!

ricks0me - 8/22/2016 5:28:22 PM

+2 Boost

Ford should be worried. The F150 will disappear from the face of the earth.

MDarringer - 8/22/2016 7:25:37 PM

0 Boost

The crossover pickup is a segment that is bound to happen given CAFE.

Honda has been stunningly bad at marketing the Ridgeline. The last one was not taken seriously because it's not a real pickup and the new one is not a real pickup that is masquerading as one.

I think Hyundai could have a hit on its hands.

bnilhome - 8/22/2016 10:21:38 PM

+2 Boost

I think El Camino's sold on Ebay should be worried. I think El Camino's sold on Ebay should be worried.

bnilhome - 8/22/2016 10:22:34 PM

+2 Boost

Sorry for the double post. :)

w222 - 8/24/2016 11:47:57 AM

+1 Boost

so worried, don't know if I can sleep at night after knowing this

Holydude - 8/24/2016 4:04:09 PM

+1 Boost

Will sell well, not a redneck but this would have me think hard about owning a pickup.