Over 40% Of Luxury Car Sales Are Now Made By Women

Kelly Dahle remembers leaving her workplace one day at the same time of day as the company’s CEO exited the office doors. When they arrived at her car, the CEO was startled.

“Great car! But why do you need a BMW?” he asked.

Dahle didn’t respond but she could have told her boss to get used to it. Women are buying more luxury vehicles than ever before, thanks to growing earnings, better marketing and a richer mix of products designed to appeal to them.

MDarringer - 9/7/2016 8:52:21 AM

+1 Boost

How is this even remotely newsworthy? It's widely known that women are a major force among buyers in EVERY segment of car retail sales.

TomM - 9/7/2016 10:55:14 AM

+1 Boost

My guess is that this is at least one reason why the Luxury in Premium cars is being looked at more carefully.

jameswisrik - 9/7/2016 10:23:40 AM

+1 Boost

as a investor...the more people buying things and expensive things...the better! I love seeing people getting into debt...this only means a better roi. Men/Women...black white yellow red....young /old....doesn't matter....only color I care about is green!

Car4life1 - 9/7/2016 5:22:33 PM

+2 Boost

Congratulations welcome to modern day society and how the majority of businesses feel if they want to survive, your statement would have been more powerful say....50, 60 years ago....