Is It Worth It? Lincoln ReBadges the Ford Edge As The MKX And Charges $58K!

When the speedometer whizzes past the speed limit, the mental state of a driver ascends to a level where focus is a bit more central to the task of driving. Wandering thoughts about the purpose of life are replaced by the present assignment of keeping within the winding lines marking the road. Part of that has to do with the fact that Ruby Red Metallic paint isn’t the best color for staying under a cop’s radar. It’s also the small dose of mistrust required by defensive drivers that highlights the need for a lengthy attention span.
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nguyenvuminh - 9/15/2016 2:43:10 PM

+2 Boost

What can you say, MDarringer needs the pay for his TVR somehow.

malba2367 - 9/15/2016 3:54:23 PM

+3 Boost

This is a DUD. Slapping a couple different body panels and a different center stack and leather onto a Ford Edge is not enough to compete in this segment. The Lexus RX and Acura MDX will eat this thing for lunch....both of those vehicles are largely based on Toyota/Honda vehicles but the styling is completely different and the interiors are much more upscale.

carloslassiter - 9/15/2016 7:40:26 PM

-1 Boost

That is one sweet ride.

MDarringer - 9/15/2016 8:23:22 PM

+2 Boost

It's not worth $58K. It's not differentiated enough from the Edge. For $58K, it should be much more stylish, but don't worry. It won't sell anywhere near that price. $10K off will be for the asking. Current Lincolns re NOT selling for anywhere neat asking price, but because they are Fords, Ford can jack up the price and let the customer think he's gotten a great deal.

TomM - 9/16/2016 3:38:13 AM

+2 Boost

For decades - the Acura MDX and the Lexus RX were little more than rebadged Hondas and Toyotas - and frankly - they did not look that much different either - and yet - they were their companies best sellers. While today - they now have more differentiation - that was not always the case. ANd still - that does not change the fact that they are essentially the same vehicles/Platforms/Engines with leather - as the Original Acura Legend was a Honda Accord with a 6 Cylinder when they did not offer one in the Accord. The VW Toureg is the basis for Audi and Porsche. The MDX will soon get a new grill to bring it in line with the new Continental/MKZ look.

Most Premium cars are in reality not worth their sticker price - they are artificially high because they are the cars that are most likely to be bought by people who trade in yearly - where the depreciation really takes a big bite. It looks better to the buyers if they get more off the new car from the trade - this is an OLD OLD practice in many industries - not just cars. Lincoln is simply prepared with a high sticker for all those who are trading in their Lexus ES/Lincoln MKZ for their first crossover.

valhallakey - 9/16/2016 9:33:29 AM

+4 Boost

Audi and Lexus do it all the time so not sure why Ford is being pointed out? Maybe they should have massaged it a bit more to make it look differentiated... But hey they are being honest about it. I would bet most people buying Audi or Lexus believe their car is a bespoke premium model, not 70+% VW or Toyota..

Dr550 - 9/17/2016 4:08:44 AM

+1 Boost

Many of these "luxury" owners are in denial.

dumpsty - 9/16/2016 2:50:51 PM

+3 Boost

Made for consumers who can't put the two (Edge/MKX) together visually & wouldn't ever think their Lincoln was 95% Ford.

MDarringer - 9/16/2016 8:06:30 PM

0 Boost

Very true.

TomM - 9/17/2016 7:45:16 AM

+1 Boost

Honestly - virtually ALL of these crossovers look the same to me. Most of them use a similar rear light scheme - and TOO many of them have migrated to 6 sided grills -that started with Aston - that now Ford, Hyundai - and AUDI have now moved too.

I remember the one vehicle that Saturn Had that had some style -the Vue. I wonder why GM did not migrate that look over to Buick.